Segments Analytics

Shopify Plus Certified App Partner. 2x Staff Picks. Trusted by 1800+ stores, including ILIA Beauty, True Botanicals, Sol De Janeiro, Milk Bar, JSHealth, Nick's, Meshki, BJJ Fanatics, and many more.

"After looking and trying many different customer analytics apps, this one is the best we've found. The analytics, UX, and design is very intuitive. The ability to sync to our marketing stack including FB and Klaviyo is very helpful Don't think we'll need a data team for a while." —Albert Chong, Vice President, Digital Marketing, ILIA Beauty

We make data more human.

Built exclusively for Shopify, Segments provides analytics and customer segmentation for Shopify and Shopify Plus brands to easily set up segmented marketing campaigns across email, Facebook, and Google. We’re data scientists at heart that help stores leverage their 1st-party data to find opportunities like product journeys, buying cycles, and other customer behaviors for use in automated campaigns. Customers love us for our intuitive analytics and 1-click integration with marketing channels.

How our customers benefit from Segments:

• Increase repeat purchase by up to 60%
• Boost CTR with segmented campaigns and increase email revenue
• 2x your at-risk recovery rate with precisely timed flows
• Saving weeks of manual work by directly leveraging segmentation strategy built with machine learning
• Excellent customer support by trusted data experts
• Easily leverage 1st party data without needing a data team
• Integrate with your top marketing channels

Key features and benefits

• Plug & play 30+ segmentation strategies to marketing channels
• Integrates with Klaviyo, Omnisend, Active Campaign, Facebook, Google, PostScript, Drip, Mailchimp, Recharge
• Insights to drive repeat purchase with repurchase timing, next purchase mapping by gateway products, cross-sell and replenishment cycles
• Fully filterable business intelligence reports
• Customer cohort to understand how new customers progress following 30/60/90 days up to 2 years after their purchase across revenue, repeat rate, and churn
• Track performance using our 1-page executive summary with KPIs such as new vs. repeat revenue, profit margin, AOV, ARPU, Avg. number of orders (ANO)
• Built-in Customer Lifetime Value (CLV) model at the customer and segment level
• Leverage 1st party data segments to build winning lookalike audiences and custom audiences with Facebook and Google for retargeting and user acquisition
• Great replacement for various tools like Google Analytics, Data Studio, Glew, Daasity, Peel, Lifetimely, RetentionX, OrderMetrics, Littledata

Get started in a few clicks with our 14-day risk-free trial, there are zero set up cost

We don't install anything on your site and does not affect your site speed