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Recover more conversions and boost ROAS with Stape’s app for server-side GTM tracking
Stape Conversion Tracking makes it easy for stores to set up Google Tag Manager with server-side tracking. The app removes technical barriers by installing GTM natively and automatically generating key e-commerce events for conversion tracking. By combining server-side tracking with Stape’s advanced features, you can recover more conversions, improve ROAS from ads, and gain reliable attribution with accurate, privacy-resilient data.
- Native app for server-side Google Tag Manager setup
- One-click GTM container injection into your store
- Automatic creation of major Data Layer events for conversion tracking
- Send purchase and refund webhooks to the server-side GTM container
- Extend cookies and bypass ad blockers for more accurate tracking
- Popular with stores like yours
- Based in United States
Languages
English
Works with
- Checkout
- Shopify Admin
- Google Tag Manager
- Stape
Categories
Reviews (32)
We set up SST with Stape and we are super happy with their App and overall service!
They have a great solution for Shopify with their template galleries.
You can manage the tracking implementation on your own even if you are not a dev.
Be careful when using the Stape Custom Loader via Shopify Custom Pixel.
In my setup, the loader injects the Web GTM container 5–8 seconds after page load, which causes serious issues:
- First page_view and session_start can be missed
- Campaign parameters (gclid / utm) may be lost
- Consent Mode v2 default signals are sent too late
- Google reports missing ad_personalization
- Attribution and remarketing performance is negatively affected
Consent Mode v2 requires consent defaults to run before any Google tags initialize, which is not possible with this delayed injection.
When I moved GTM back to , all consent and attribution issues disappeared.
Recommendation:
Load the Web GTM container in and use Shopify Custom Pixel only for checkout / purchase events.
Do not rely on Custom Loader for primary container injection if you care about data quality and consent compliance
Thanks for sharing your feedback, and sorry for the trouble this caused.
You’re right that there was a bug affecting Custom Loader on checkout pages, and we’ve already fixed it. If you’re willing, please try again and let us know whether everything works as expected now.
Regarding consent, the app has nothing to do with consent pushes and does not influence them.
If anything still isn’t working properly, please contact our support team. We’ll investigate and help you resolve it as quickly as possible.
Be aware!!
After going through the complete setup over 10x times, the performance Google Ads tracking has now completely stopped leaving me with no data! Additionally the Stape setup requires you to delete all other client based tracking pixel in order to work somehow properly. ( This Risk i was not aware of leaving me with no proper tracking system now, a total nightmare!)
->SGTM Tracking Performance is exremly fragile and the Stape system is not really user friendly unless you are a web developer.
The Tracking doesnt work anymore and has been declining causing damage to my ad campaigns and my revenue for weeks. Since using Stape i loose money due to unclean tracking data and too much instability in the tracking system.
->When reaching out to support:
Worst Service Ive seen so far.
If you contact the support they'll reject your request immediately and avoid a feedback in clear need. The need of the customer is not heard causing frustration. They redirect you to "Stape Care" which can (maybe help) but you'll have to pay USD900 to get it done..
If a support system which is needed in case of failure and issues, wants 900USD for checking your screenshots, then this System is not build to improve or optimze the customer needs!
For now, ive never been so frustrated using an app, and I canNOT recommend using it.
Support
App support provided by Stape.
Resources
Launched
March 6, 2023
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View personal data:
Customers, store owner
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Customers
Name, email address, phone number, physical address, geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
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Store owner
Name, email address, phone number, physical address
View and edit store data:
Customers, products, orders, store analytics, Online Store
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View customers
Browsing behavior, customer data
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View products
Products, collections
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Edit orders
All order details for the last 60 days
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Edit store analytics
Pixels
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Edit Online Store
Online Store script tags, theme
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