Reviews (40)

Overall rating
4.1
Counts per rating level
  • 75% of ratings are 5 stars
  • 0% of ratings are 4 stars
  • 5% of ratings are 3 stars
  • 5% of ratings are 2 stars
  • 15% of ratings are 1 stars
April 13, 2026

This app is frustrating. We are trying to give access to our tech team to implement but dont see any option to grant them access. We also will like to upgrade to the paid version but cant seem to find that either

Haggar.com
United States
About 1 month using the app
Edited May 6, 2026

Finally, shopify markets support has been added, making this probably the best sGTM solution for shopify

Senkels
Austria
9 months using the app
Stape replied March 5, 2026

Thanks for your review. Markets support is coming this month, stay tuned :)

January 24, 2026

Be careful when using the Stape Custom Loader via Shopify Custom Pixel.

In my setup, the loader injects the Web GTM container 5–8 seconds after page load, which causes serious issues:

- First page_view and session_start can be missed
- Campaign parameters (gclid / utm) may be lost
- Consent Mode v2 default signals are sent too late
- Google reports missing ad_personalization
- Attribution and remarketing performance is negatively affected

Consent Mode v2 requires consent defaults to run before any Google tags initialize, which is not possible with this delayed injection.
When I moved GTM back to , all consent and attribution issues disappeared.

Recommendation:
Load the Web GTM container in and use Shopify Custom Pixel only for checkout / purchase events.
Do not rely on Custom Loader for primary container injection if you care about data quality and consent compliance

Nobase
Denmark
About 1 month using the app
Stape replied February 2, 2026

Thanks for sharing your feedback, and sorry for the trouble this caused.

You’re right that there was a bug affecting Custom Loader on checkout pages, and we’ve already fixed it. If you’re willing, please try again and let us know whether everything works as expected now.

Regarding consent, the app has nothing to do with consent pushes and does not influence them.

If anything still isn’t working properly, please contact our support team. We’ll investigate and help you resolve it as quickly as possible.

October 30, 2025

We set up SST with Stape and we are super happy with their App and overall service!

They have a great solution for Shopify with their template galleries.
You can manage the tracking implementation on your own even if you are not a dev.

Bear's Den
Bulgaria
11 months using the app
April 8, 2026

Amazing Solutions

DAWAAM
Pakistan
About 6 hours using the app
December 3, 2025

Be aware!!

After going through the complete setup over 10x times, the performance Google Ads tracking has now completely stopped leaving me with no data! Additionally the Stape setup requires you to delete all other client based tracking pixel in order to work somehow properly. ( This Risk i was not aware of leaving me with no proper tracking system now, a total nightmare!)

->SGTM Tracking Performance is exremly fragile and the Stape system is not really user friendly unless you are a web developer.
The Tracking doesnt work anymore and has been declining causing damage to my ad campaigns and my revenue for weeks. Since using Stape i loose money due to unclean tracking data and too much instability in the tracking system.

->When reaching out to support:
Worst Service Ive seen so far.
If you contact the support they'll reject your request immediately and avoid a feedback in clear need. The need of the customer is not heard causing frustration. They redirect you to "Stape Care" which can (maybe help) but you'll have to pay USD900 to get it done..

If a support system which is needed in case of failure and issues, wants 900USD for checking your screenshots, then this System is not build to improve or optimze the customer needs!

For now, ive never been so frustrated using an app, and I canNOT recommend using it.

alamea-shop
Germany
About 2 months using the app
October 12, 2025

much better than the shopify native app, purchase event EMQ jumped from 8 to 9.5

Etba3lly
Egypt
1 day using the app
September 17, 2025

Be careful when you cancel, they won't stop billing

Wares for All Reasons
United States
About 1 year using the app
Stape replied October 30, 2025

Greetings, the application itself is free and is no associated with any charges. The subscription you are probably referring to can be canceled at any time in your account on stape.io

July 20, 2025

As much as i would love to give it 5 stars, my data layer code isn't working for my custom pixel, it mentions pixel is not subscribed to any customer events and nothing is tracked after add to cart, i am also unable to send webhook test, tried reaching out to support yet to receive a reply. i would appreciate it if someone could reach out and solve my issue as soon as possible

Montevair
Singapore
5 days using the app
Stape replied July 21, 2025

Hello and thank you for your feedback,

As far as I can see from the support tickets, your issues have been resolved, if there are still questions remaining - please do not hesitate to raise another ticket. Meanwhile for clarity:

1. Your dataLayer code is working assuming you've copied the provided code directly, it's just that it's not visible in web GTM preview as you are used to due to Shopify technical limitations. You can read more on the matter here: https://stape.io/blog/server-side-tagging-for-shopify#debugging-a-shopify-server-side-tracking-setup

2. The warning about pixel not being subscribed to events is due to there being no explicit subscription in the snippet provided to you, the part with analytics.subscribe(...) can be found in the downloaded java script. You can ignore the warning

3. Hard to comment on webhooks specifically, but in general you need to send them to a correct endpoint, such that you have to configure in your server container to claim those webhooks. Supporting info here: https://stape.io/blog/debug-webhooks-google-tag-manager-server#how-to-set-up-and-debug-incoming-webhooks-in-the-server-google-tag-manager

August 27, 2024

The staff listen to feedback and add new functions / fix bugs.

Hillmalaya
Hong Kong SAR
About 1 year using the app