Reviews (20)

Overall rating
3
Counts per rating level
  • 50% of ratings are 5 stars
  • 0% of ratings are 4 stars
  • 5% of ratings are 3 stars
  • 5% of ratings are 2 stars
  • 40% of ratings are 1 stars
September 12, 2025

My sales dropped a lot. Audience created different Pixel code which we already had created and working and it just impacted a lot negatively.

Sybaritic Boutique
United States
About 2 months using the app
January 8, 2025

Shopify Audiences is super easy to set up and has been a great tool for enhancing our paid ad campaigns. It provides additional signals that help optimize targeting across channels, making our ads more effective. Definitely worth trying if you're looking to get more out of your ad spend!

Vego Garden
United States
Almost 2 years using the app
December 14, 2024

We are on Shopify Plus as a SMALL business and this has really helped our ads bring in more! There are ALOT of benefits to spending the $2000 a month if you look at all the cost savings you get with shipping, payment processing, free Shopify POS Pro. The list is very long.

Equine Exchange Tack Shop
United States
About 1 year using the app
December 20, 2024

We've had a good experience with Audiences for a few of our brands! It was easy to set up and was particularly helpful in being able to expand on limited audience groups when a site is fairly new.

Shop Indoor Golf
United States
6 months using the app
July 11, 2024

It's a little misleading to claim it's free when you need he $2300 Shopify Premium plan; you got us on a technicality but I'll give it to you <3

Deleted after the trial due to the price of premium not being valuable for my business. Will be a good app when it's unbundled from premium and is a true stand alone app.

fratrings
United States
3 months using the app
May 28, 2024

This app is great. You know what isn't? The cost. Users shouldn't have to upgrade to shopify plus ( $2000+) a month to access the features on here. Making it almost impossible for small boutiques and e-commerce businesses to afford. Please offer a recurring charge for the app instead of the need to upgrade my shopify account.

Bamtech
United States
7 days using the app
Shopify replied July 3, 2024

Hi Bamtech, thanks for your review. We are happy to hear you think Shopify Audiences is a valuable tool - we do as well! Currently, Shopify Plus includes a number of unique tools - including Audiences - that help drive conversions, more powerful customer connections, and a return on investment for merchant stores. Audiences is powered by algorithms that continue to improve, and the fees help us to continue to invest in the quality and development of the product. Again, thanks for reaching out and we will definitely pass along your feedback to the product team.

February 4, 2025

Audiences has helped us spend our ad dollars more effectively! We have been pleased with this tool so far and will continue to explore how it can help improve our marketing.

Two Step Performance
United States
About 2 years using the app
Edited April 28, 2023

We love this app, it's been great to have another source for audience building when advertising. The Shopify team has also been very responsive when it comes to our feedback on the app.

Battlbox.com
United States
About 1 year using the app
Shopify replied June 29, 2023

We're very glad to see that Shopify Audiences has been impactful for you! Thanks for the review :)

February 26, 2025

Crazy stupid to make this only available form Shopify Plus... It is in Shopifys interest to grow the revenue of SMB to get them into more sales, more comissions and in the end Shopify Plus...

BIG MAX US
United States
11 months using the app
June 24, 2023

We improved our CAC greatly, and the App is getting better and better from month to month. Expecting to see even better results in the future. I Hope Shopify keeps working on these Apps (Collabs, Audiences etc)

Eric Javits
United States
About 1 year using the app
Shopify replied June 26, 2023

Thank you so much for this kind review! We're glad Shopify Audiences has led to better performance for you, and feel lucky to have you as a customer :)