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Find more customers on top ad platforms with unique commerce insights only available on Shopify
Leverage the scale and volume of commerce that happens on Shopify to help boost your ad performance across Meta, Google, TikTok, Pinterest, Snapchat, and Criteo. Get your ads in front of the most interested buyers and maximize results with custom audience lists and performance benchmarks generated by powerful algorithms and millions of commerce signals only on Shopify. Note: Available to Shopify Plus stores in US or Canada with Shopify Payments enabled. Free trial available for non-Plus stores.
- Improve retargeting–most merchants at least double their retargeting audiences
- Cut customer acquisition costs by up to 50% and maximize your ad performance
- Reach the right audiences across the funnel, from awareness to conversion
- Compare your ad performance to similar stores or industry groupings
- Explore your ad trends with historical data
- Highlights
- Popular with businesses in United States
- Use directly in Shopify admin
Launched
June 29, 2022
Languages
English, Chinese (Traditional), Chinese (Simplified), Czech, German, Danish, Dutch, French, Finnish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazil), Portuguese (Portugal), Spanish, Swedish, Thai, Turkish, and Vietnamese
Categories
Works with
Pinterest Ads, Facebook and Instagram Ads, Google and Youtube Ads, TikTok Ads, Criteo Ads, Snapchat AdsReviews (7)
This app is great. You know what isn't? The cost. Users shouldn't have to upgrade to shopify plus ( $2000+) a month to access the features on here. Making it almost impossible for small boutiques and e-commerce businesses to afford. Please offer a recurring charge for the app instead of the need to upgrade my shopify account.
We love this app, it's been great to have another source for audience building when advertising. The Shopify team has also been very responsive when it comes to our feedback on the app.
We're very glad to see that Shopify Audiences has been impactful for you! Thanks for the review :)
We improved our CAC greatly, and the App is getting better and better from month to month. Expecting to see even better results in the future. I Hope Shopify keeps working on these Apps (Collabs, Audiences etc)
Thank you so much for this kind review! We're glad Shopify Audiences has led to better performance for you, and feel lucky to have you as a customer :)
Terrible App- After creating an Audience of over 2 million, it imported to Facebook as less than 1,000 and can't be used. Total fail, not worth the effort of installing.
Thank you for your review. Shopify Audiences had a momentary loss of service between 24-Aug and 28-Aug. During this time, Meta was unable to correctly display the audience size for campaigns. This resulted in an "audiences export failed" error message, and app users saw the size displayed incorrectly in Facebook's Custom Audiences (below 1,000).
We confirmed that the issue has since been resolved on Meta's side as of 29-Aug, and we have reports from several merchants that their Audiences app performance is back to normal. Meta is able to display a much larger audience size, even for Audiences marked "failed" in Audience App.
We apologies for the outage and your experience. If you haven't logged in since, we strongly encourage you to re-check the app again. If you do see further concerns as before, please reexport the audience. Note your previous export won't count toward your export credit limit.
As soon as this app became available I immediately jumped on it - and, boy, am I glad i did! This is a major work-around to the iOS challenges in advertising attribution. All you have to do is click-click-click to create audiences based on sales of your catalog items, within the Shopify Admin, and then click to export the hashed audience list and upload it into the FB Ad Manager and voila! Now, you'll be able to target people who have purchased products like yours (or complimentary) on other Shopify sites but who have never purchased from you. It's genius. They don't need to worry about matching up ID's either... Shopify attributes it based on the snowflake of an email address! The email address wasn't in your system, it clicked through ads you presented to the user and then purchased and now its in your system. Voila! attribution at it's best!
Thank you so much for this review! We're lucky to have you as an early customer of Audiences :)
Support
Shopify can answer any questions you have about Shopify Audiences.
Developer
151 O’Connor St, Ottawa, ON, ON, CA
Resources
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy.
View personal data:
Customers, store owner, staff information
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Customers
Name, email address, phone number, physical address
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Store owner
Name, email address, phone number, physical address
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Staff information
Name, email address, phone number
View and edit store data:
Customers, staff accounts
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Edit customers
Customer data
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View staff accounts
Staff accounts
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View other data
Reports
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