An HTML Shopify sitemap is an actual page of your website that outlines the complete structure of your site, and that links to all the important parts on your online store, including pages, collections, products, and blog posts.
Now it is important to not confuse an HTML sitemap with an XML one. An XML sitemap also outlines the structures of your site, but the XML format is understood by search engine bots only. If you visit an XML sitemap you will just see a bunch of code.
XML sitemaps are useful if you are having crawling or indexation problems on your site. That is if search engine bots are not visiting or indexing your pages correctly. If you are not having such problems, however, having an XML sitemap is not essential.
The HTML sitemap, on the other hand, can be very useful no matter what. First of all, because it is valuable for human visitors, as it allows them to find any page within your site quickly. Second, and most important, HTML sitemaps represent a very efficient way to distribute your link juice among the pages of your site.
Ideally, you want to have all the pages linking to the sitemap Shopify and the sitemap linking back to all the pages. One way to accomplish this is to put a link to the sitemap on the main navigation menu or on the footer of your site.
Finally, here is the hot tip that works for you: getting external backlinks pointing to your Shopify sitemap can be very good for your search engine optimization (SEO). Why? Because that link juice will pass directly to all the pages on your site. If you get a backlink pointing to an internal page (e.g., home page) it will need to pass through at least one hop before it passes juice to other pages. Links to the Shopify site map, on the other hand, pass juice directly to all other pages on your site.
The use of Sitemap Page would guarantee the store's visibility on search engines. Improve the usability on your store and increase your conversion rate today!
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