Skip the cart, send your customers directly to checkout

Let’s say you're sending out a newsletter promoting a new product. Here's the customer experience for both with and without Start to Finish.

Without Start to Finish

1. From the email, the customer clicks a link to the product page.
2. On the product page, the customer adds the product to their cart.
3. On the cart, the customer clicks “Checkout”.
4. On the checkout page, the customer remembers the email contained a discount code.
5. Customer goes back to the email, copies the discount code.
6. Customer returns to the checkout page, pastes the discount code and activates it.
7. Customer fills out their email and shipping information, and finishes checking out.

With Start to Finish

1. From the email, the customer clicks a Start to Finish link, taking them to the checkout page.
2. On the checkout page, the product is in the cart, the customer information is entered, and the discount is activated, so the customer simply finishes checking out.

Every step along the way adds friction and customers drop off. By eliminating steps and pushing users directly to checkout, you are exponentially increasing your conversion rate.

More customers reaching the checkout means more sales!

Where to use a Start to Finish link

• Instagram Link-in-bio
• Instagram DMs
• Paid ads
• Social posts
• Newsletters
• New product launches
• Bundled kits
• Buy The Look
• Online ads
• Landing pages
• Blogs
• Marketing emails
• Customer service
• QR codes
• Drops

When to use a Start to Finish link

Buy The Whole Look

Got an outfit in your store that’s a showstopper? Create a Start to Finish link and have them buy the whole look in one click.

Sliding into the Instagram DM's

Brands/Influencers are often inundated with questions about a Full Look (e.g. Head to Toe Outfit, Full Face Makeup or Skincare Routine, Full Room Interior Design, etc) or Tutorials that feature multiple products. Send viewers Start to Finish to get all the goods needed, at once!

Product is back in stock? Reply to past Instagram DM's about products with a Start to Finish link.

Customer Service Extraordinaire

Confused customer reaches out to customer service? Send them a Start to Finish link with the product already in the cart, and a discount code for good measure.

Epic Drops

Dropping a product with customers racing to the checkout? Drop a Start to Finish link so customers don’t waste a second.