Optimize your marketing
Gain insights into customer behavior with apps

Personalize the buying journey by better understanding your customers.

Apps that integrate with Shopify’s web pixel APIs help you tap into customer behavior data from across your marketing stack—without you needing to write a single line of code. Information about your customers is collected securely and helps you make data-informed marketing decisions to improve customer acquisition cost (CAC) and customer lifetime value (LTV).

Understand their journey

Gather reliable data about how customers interact with your marketing and online store with apps that offer tracking across multiple marketing platforms.

4.7 out of 5 stars 137 total reviews Free to install
Add server-side conversion tracking to improve data accuracy
4.7 out of 5 stars 278 total reviews $945/year
Server-side tracking with expert validation and support
4.3 out of 5 stars 128 total reviews Free plan available
Get accurate attribution, increase ROAS & LTV.
4.3 out of 5 stars 17 total reviews $66/month
Bily boost your ad performance through server-side tracking.

Map buyer experiences

Maximize conversions and get fewer abandoned carts when you understand what visitors are doing on your store—every click of the way.

4.8 out of 5 stars 833 total reviews Free plan available
Improve conversions with Lucky Orange’s checkout analytics
4.9 out of 5 stars 51 total reviews Free plan available
Get visual real time insights into what happens in your store
Built for Shopify
5.0 out of 5 stars 17 total reviews Free plan available
Recover sales by targeted and automated web push notifications
3.9 out of 5 stars 8 total reviews Free plan available
Easily install Google Analytics 4 and never miss data

Customize every touchpoint

Optimize each customer engagement using apps that offer accurate event tracking and attribution—from the first ad they click all the way through to checkout.

4.4 out of 5 stars 603 total reviews Free plan available
Drive sales with email marketing, SMS, forms, and automation
4.7 out of 5 stars 750 total reviews Free to install
Reach 750M+ Snapchat users and grow your business
4.5 out of 5 stars 84 total reviews Free to install
Drive sales with abandoned carts emails, ad pixels & pop-ups
4.6 out of 5 stars 135 total reviews Free trial available
Manage affiliates & influencers to acquire new customers

Boost your AOV

Increase your average order value and get added visibility into your customers’ post-purchase behavior when you use these apps to do your upselling and cross-selling.

4.9 out of 5 stars 2649 total reviews Free plan available
Checkout Upsell & Cross-Sell. Bundles, Product Recommendations
Built for Shopify
5.0 out of 5 stars 179 total reviews Free plan available
One-click upsell & cross-sell app for your cart & checkout.
Built for Shopify
4.9 out of 5 stars 66 total reviews Free plan available
Boost profit with price test, shipping & template AB test

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