Optimize your marketing
Gain insights into customer behavior with apps

Personalize the buying journey by better understanding your customers.

Apps that integrate with Shopify’s web pixel APIs help you tap into customer behavior data from across your marketing stack—without you needing to write a single line of code. Information about your customers is collected securely and helps you make data-informed marketing decisions to improve customer acquisition cost (CAC) and customer lifetime value (LTV).

Understand their journey

Gather reliable data about how customers interact with your marketing and online store with apps that offer tracking across multiple marketing platforms.

Elevar Conversion Tracking

4.6 • Free to install

Add server-side conversion tracking to improve data accuracy

Analyzify (GA4 & Ads Tracking)

4.7 • $749 one-time charge

Get expert-validated tracking with enhanced integrations

Attribuly Analytics

4.4 • Free plan available

Get accurate attribution, increase ROAS & LTV.

Bily ‑ CAPI Ai Tracking

3.3 • $33/month

Bily boost your ad performance through server-side tracking.

Map buyer experiences

Maximize conversions and get fewer abandoned carts when you understand what visitors are doing on your store—every click of the way.

Lucky Orange Heatmaps & Replay

4.7 • Free plan available

Improve conversions with Lucky Orange’s checkout analytics

RealtimeStack : Live Analytics

4.9 • Free plan available

Get visual real time insights into what happens in your store

Built for Shopify

PushBot: Web Push Notification

5.0 • Free plan available

Send web push recover abandoned cart, checkouts and more.

Google Analytics ‑ Pasilobus.

3.9 • Free plan available

Easily install Google Analytics 4 and never miss data

Customize every touchpoint

Optimize each customer engagement using apps that offer accurate event tracking and attribution—from the first ad they click all the way through to checkout.

Mailchimp: Email & SMS

3.5 • Free plan available

Drive traffic and sales with email, SMS, and automation

Snapchat Ads

4.7 • Free to install

Reach 750M+ Snapchat users and grow your business

Zalify Pixels, Popups & Emails

4.4 • Free to install

From Zero to A-class with pixel tracking and email marketing

impact.com Affiliate Marketing

4.5 • Free trial available

Manage affiliates & influencers to acquire new customers

Boost your AOV

Increase your average order value and get added visibility into your customers’ post-purchase behavior when you use these apps to do your upselling and cross-selling.