Optimize your marketing
Gain insights into customer behavior with apps

July 11, 2023

Personalize the buying journey by better understanding your customers.

Apps that integrate with Shopify’s web pixel APIs help you tap into customer behavior data from across your marketing stack—without you needing to write a single line of code. Information about your customers is collected securely and helps you make data-informed marketing decisions to improve customer acquisition cost (CAC) and customer lifetime value (LTV).

Understand their journey

Gather reliable data about how customers interact with your marketing and online store with apps that offer tracking across multiple marketing platforms.

Elevar Conversion Tracking

4.7 • Free trial available

Add server-side conversion tracking to improve data accuracy

Install

Analyzify (GA4 & Ads Tracking)

4.7 • From $145/month

Server-side tracking for GA4, Meta, TikTok + Google Ads

Install

Attribuly: Abandoned cart

4.7 • Free plan available

Abandoned cart recovery & boost email revenue. ROI guaranteed.

Install

Bily: Server‑Side Tracking

3.6 • Free trial available

Trust conversions with server-side tracking and attribution.

Install

Map buyer experiences

Maximize conversions and get fewer abandoned carts when you understand what visitors are doing on your store—every click of the way.

Lucky Orange Heatmaps & Replay

4.7 • Free plan available

Spot friction and optimize confidently with visual data.

Install

RealtimeStack : Live Analytics

4.8 • Free plan available

Get visual real time insights into what happens in your store

Install

PushBot: Web Push Notification

4.7 • Free plan available

Recover sales by targeted and automated web push notifications

Install

Pasilobus Google Analytics

5.0 • Free plan available

One-click GA4 with accurate, refund-aware tracking

Install

Customize every touchpoint

Optimize each customer engagement using apps that offer accurate event tracking and attribution—from the first ad they click all the way through to checkout.

Mailchimp Email SMS Marketing

4.8 • Free plan available

Drive sales with email marketing, SMS, forms, and automation

Install

Snapchat Ads

4.6 • Free to install

Reach shoppers with intent not just to scroll

Install

Zalify Pixels, Popups & Emails

4.2 • Free plan available

Drive sales with abandoned carts emails, ad pixels & pop-ups

Install

impact.com Affiliate Marketing

4.4 • Free trial available

Manage affiliates & influencers to acquire new customers

Install

Boost your AOV

Increase your average order value and get added visibility into your customers’ post-purchase behavior when you use these apps to do your upselling and cross-selling.