Optimize your marketing
Gain insights into customer behavior with apps

Personalize the buying journey by better understanding your customers.

Apps that integrate with Shopify’s web pixel APIs help you tap into customer behavior data from across your marketing stack—without you needing to write a single line of code. Information about your customers is collected securely and helps you make data-informed marketing decisions to improve customer acquisition cost (CAC) and customer lifetime value (LTV).

Understand their journey

Gather reliable data about how customers interact with your marketing and online store with apps that offer tracking across multiple marketing platforms.

4.3 out of 5 stars 132 total reviews Free plan available
Add server-side conversion tracking to improve data accuracy
4.6 out of 5 stars 266 total reviews $749 one-time charge
Google Tag Manager, Google Analytics 4, data layers and more
4.4 out of 5 stars 250 total reviews Free plan available
Allocate your marketing budget like a Pro
4.4 out of 5 stars 24 total reviews $33/month
Bily boost your ad performance through server-side tracking.

Map buyer experiences

Maximize conversions and get fewer abandoned carts when you understand what visitors are doing on your store—every click of the way.

4.7 out of 5 stars 1234 total reviews Free plan available
Improve conversions with Lucky Orange’s checkout analytics
4.8 out of 5 stars 45 total reviews Free plan available
Get visual real time insights into what happens in your store
Built for Shopify
4.9 out of 5 stars 19 total reviews Free plan available
Send web push and recover abandoned cart & checkouts.
5.0 out of 5 stars 8 total reviews Free plan available
Easily install Google Analytics 4 and never miss data

Customize every touchpoint

Optimize each customer engagement using apps that offer accurate event tracking and attribution—from the first ad they click all the way through to checkout.

3.2 out of 5 stars 547 total reviews Free plan available
Drive traffic and sales with email, SMS, and automation
4.7 out of 5 stars 2877 total reviews Free to install
Reach 750M+ Snapchat users and grow your business
4.6 out of 5 stars 143 total reviews Free plan available
From Zero to A-class with pixel tracking and email marketing
4.1 out of 5 stars 67 total reviews Free trial available
Manage affiliates & influencers to acquire new customers

Boost your AOV

Increase your average order value and get added visibility into your customers’ post-purchase behavior when you use these apps to do your upselling and cross-selling.

4.9 out of 5 stars 4779 total reviews Free plan available
Checkout Upsell, Post Purchase Upsell app Bundle app with AI
5.0 out of 5 stars 2 total reviews Free trial available
Upsell recommended products via carousel on your cart page
4.9 out of 5 stars 51 total reviews Free plan available
Boost profit with price test, shipping test, and theme AB test

More apps to optimize your marketing and analytics

Helpful how-tos

Help center

Learn more about how app pixels work

Built into Shopify

Manage pixels right from your Shopify admin

Guide

More apps that let you customize your checkout