When beauty YouTuber Lisa Jauregui and her husband, Paul, first launched BK Beauty, they were blown away by the demand for their lux makeup and brushes. So they turned to apps to help them stay on top of things.
BK Beauty welcomes new visitors with a discount in exchange for their email and phone number, which they use to stay in touch and get more repeat purchases.
When they were first starting out, BK Beauty tracked their relationships with influencers using spreadsheets and email threads. With Aspire, now everything's easier, more reliable, and all in one place.
BK Beauty emails customers about limited-edition products, early access, and special promotions. Their email program also gives insights into what customers are looking for, which they use to shape their product roadmap.
We chose to integrate Shopify Apps because we needed technology with incredible operational functionality that would support our business.
Paul Jauregui, Cofounder, BK Beauty
