UTM Health ‑ OTB

Audit your orders for missing or broken UTM data and see the revenue at risk

UTM Health automatically audits your Shopify store’s UTM tracking using Shopify orders and customer session data. It scores tracking coverage and quality, identifies UTM tracking issues, and prioritizes what to fix. See what happened, why it matters, and click Fix to resolve issues directly in the app. No additional integrations or tag setup required.

• UTM Health Score: See a 0–100 score that shows the overall health of your store
• Unattributed Revenue: See how much revenue comes from orders without UTM source
• Prioritized Issues: Find UTM issues and fix them directly in the app