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AI-first platform for CRO that detects and builds your highest value opportunities.
Variant helps Shopify brands increase conversion rates by using AI-powered personalization, product recommendations, and fast A/B testing. Detect high-intent customer segments automatically, personalize product pages, cart, and checkout, and run unlimited experiments with a no-code visual editor. Variant combines autonomous AI CRO insights with built-in testing and a dedicated CRO consultant to drive measurable revenue growth.
- AI-powered A/B testing with a fast no-code visual editor
- Automatic customer segment detection & real-time personalization
- Personalized product recommendations on PDP, cart & checkout
- AI-driven merchandising, bundles & cart upsells
- Autonomous CRO insights + dedicated CRO consultant
Languages
English
Works with
Categories
Pricing
Start
$949 / month
or $10,249.20/year and save 10%
7-day free trial
Grow
$1,699 / month
or $18,349.20/year and save 10%
7-day free trial
Scale
$2,999 / month
or $32,389.20/year and save 10%
7-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
Reviews (7)
- 100% of ratings are 5 stars
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0% of ratings are 4 stars
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0% of ratings are 3 stars
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0% of ratings are 2 stars
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0% of ratings are 1 stars
We’ve been with Variant for almost a year and the experience has been fantastic.
Their platform provides a real conversion lift through Adaptive E-commerce, and the dashboard is incredibly convenient and easy to navigate.
Beyond the tech, the service is consistently personal, caring, and highly responsive. It’s a reliable solution for anyone looking for Adaptive E-commerce without the need for constant dev resources (Zero-Dev CRO). Highly recommended.
We’ve been using Variant for over 3 months to improve our CRO, and it’s been a great experience so far.
The A/B testing process is extremely fast and efficient, allowing us to launch and iterate experiments without the usual development bottlenecks. One of the biggest advantages is the ability to segment our audience and dynamically adapt the on-site experience—everything from cross-sells and upsells to product merchandising. These are changes that would normally take us a significant amount of time to implement manually.
On top of that, the team is highly responsive, always available, and genuinely committed to helping us get the most out of the platform.
Highly recommended.
We’ve been using Variant as part of our CRO strategy, and it’s a big step forward from traditional tools. Their AI doesn’t just show data, it takes action, running experiments and optimizing the experience with minimal dev effort.
Beyond the tech, the team provides close support and is genuinely great to work with - responsive, proactive, and highly invested in our success!
Support
App support provided by Variant.
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View personal data:
Customers, store owner, blog contributors
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Customers
Name, email address, phone number, physical address, geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
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Store owner
Name, email address, phone number, physical address
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Blog contributors
Email address, IP address, browser and operating system
View and edit store data:
Customers, products, orders, store analytics, Shopify Functions, Online Store
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View customers
Browsing behavior, customer data
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Edit products
Publications of products on sales channels, product listings, products, collections
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View orders
All order history for the last 60 days
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Edit store analytics
Web pixels, reports
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Edit Shopify Functions
Cart transforms
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Edit Online Store
Metaobjects, theme, Online Store pages
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