Virtue ‑ UK Charity Donations

Build a brand shoppers love - donate to Charities from sales

Free to install. Additional charges may apply.

App highlights

  • Up-to-date tech: works with the latest themes

Key values section

Customer & Store Donations

Empower customers to give after purchase by enabling Customer Donations. Give as a Store from product sales.

Up Loyalty & Sales

Increase conversions and AOV with Upsell with Donations feature. Leave your customers feeling great about shopping with your brand.

Make an Impact

Support transparent UK & internationally registered Charities. Your donation goes directly to charities you choose to give to.

App details

Virtue ‑ UK Charity Donations

Virtue ‑ UK Charity Donations

Team up with Virtue, formerly Pledger, to help Ukrainian refugees, remove Ocean plastic, off-set CO2, better mental health & much more.

Pick from our curated community of causes, or search for specific organisation from 20,000+ UK Charities on the platform.

Use donations as an alternative or in addition to discounting to incentivise sales without hurting your brand.

Empower shoppers to make an impact post purchase by giving to one of your causes.

Virtue makes it easy for every store to strengthen their brand, build loyalty and tell a great story while making an impact.

Focus on your business while we handle donation management, customer engagement and impact reporting.

PICK YOUR CAUSE - TEAM UP WITH CHARITIES

  • Help provide aid for Ukrainian refugees
  • Remove Ocean plastics
  • Plant trees from orders
  • Increase awareness around mental health
  • Re-distribute surplus food
  • Pick from 20,000+ UK Charities

FEATURES

  • Select up to 3 charities to partner with
  • Choose to give as a store, enable shoppers to donate after purchase or both
  • Choose how much you want to give from product sales
  • Select product collection/s eligible for donations or choose to pledge from all products
  • View and customise Virtue widgets before going live
  • Track the impact of your giving on sales and the world via the Analytics Dashboard
  • Modify your settings any time

WHAT MAKES US DIFFERENT

  • Choose from 20,000+ UK Charities
  • Upsell features
  • Your donations go directly to UK Charities
  • No compulsory Virtue fees to start giving

HOW DO I GET STARTED?

Once you've chosen your Campaign Type. charity / charities, set up donation amounts and added your payment details you can go live with Virtue. This means shoppers will be able to see and interact with your Virtue widgets, your store can start making an impact. You can activate and deactivate Virtue after Onboarding via the Dashboard.

GIVING IS GOOD FOR BUSINESS

Impact - team up and support meaningful causes, trace your impact

Up Sales - shoppers are more likely to buy when their purchase is connected with a meaningful cause or a Charity

Move stock - use giving as an alternative to discounting to boost sales

Build Loyalty - create a lasting emotional connection with customers and re-engage customers with impact updates.

Brand Love - turn your customers into brand ambassadors

Differentiate - respond to global events

THE HUMANS BEHIND VIRTUE (formerly Pledger)

Virtue was built with love in London UK by Pledger Giving Ltd, a UK Registered Company (Number 13162064). Both founders are passionate about technology, sustainable commerce and helping generous brands grow through giving.

Launch date

Fits seamlessly into

  • Checkout

Integrates with

  • Stripe
  • paypal
Virtue ‑ UK Charity Donations

Virtue ‑ UK Charity Donations

Team up with Virtue, formerly Pledger, to help Ukrainian refugees, remove Ocean plastic, off-set CO2, better mental health & much more.

Pick from our curated community of causes, or search for specific organisation from 20,000+ UK Charities on the platform.

Use donations as an alternative or in addition to discounting to incentivise sales without hurting your brand.

Empower shoppers to make an impact post purchase by giving to one of your causes.

Virtue makes it easy for every store to strengthen their brand, build loyalty and tell a great story while making an impact.

Focus on your business while we handle donation management, customer engagement and impact reporting.

PICK YOUR CAUSE - TEAM UP WITH CHARITIES

  • Help provide aid for Ukrainian refugees
  • Remove Ocean plastics
  • Plant trees from orders
  • Increase awareness around mental health
  • Re-distribute surplus food
  • Pick from 20,000+ UK Charities

FEATURES

  • Select up to 3 charities to partner with
  • Choose to give as a store, enable shoppers to donate after purchase or both
  • Choose how much you want to give from product sales
  • Select product collection/s eligible for donations or choose to pledge from all products
  • View and customise Virtue widgets before going live
  • Track the impact of your giving on sales and the world via the Analytics Dashboard
  • Modify your settings any time

WHAT MAKES US DIFFERENT

  • Choose from 20,000+ UK Charities
  • Upsell features
  • Your donations go directly to UK Charities
  • No compulsory Virtue fees to start giving

HOW DO I GET STARTED?

Once you've chosen your Campaign Type. charity / charities, set up donation amounts and added your payment details you can go live with Virtue. This means shoppers will be able to see and interact with your Virtue widgets, your store can start making an impact. You can activate and deactivate Virtue after Onboarding via the Dashboard.

GIVING IS GOOD FOR BUSINESS

Impact - team up and support meaningful causes, trace your impact

Up Sales - shoppers are more likely to buy when their purchase is connected with a meaningful cause or a Charity

Move stock - use giving as an alternative to discounting to boost sales

Build Loyalty - create a lasting emotional connection with customers and re-engage customers with impact updates.

Brand Love - turn your customers into brand ambassadors

Differentiate - respond to global events

THE HUMANS BEHIND VIRTUE (formerly Pledger)

Virtue was built with love in London UK by Pledger Giving Ltd, a UK Registered Company (Number 13162064). Both founders are passionate about technology, sustainable commerce and helping generous brands grow through giving.

Launch date

Fits seamlessly into

  • Checkout

Integrates with

  • Stripe
  • paypal

Free to install

Merchants pay monthly donations to causes and a Virtue subscription

Reviews

5.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 97% of ratings are 5 stars
  • 3% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 0% of ratings are 1 stars

List of reviews

Filter and sort reviews

  • Pawdaw of London

    Location United Kingdom
    Time spent using app 2 months

    We've used Virtue to quickly and easily add a storewide giving campaign to our site without having to manage donations or touch payments - game changer. As a brand we've wanted to add a give-back program for a long time to increase our positive impact, but handling the day-to-day side of integrating with charities was always a big obstacle as we're a small team. For the upsides, the price of the platform is extremely competitive. In a few clicks Virtue was setup with our favoured charity and we had impact badges added to the site to grow awareness with new and returning customers. Since doing so we're seeing improved conversion rates and our customers love knowing they're supporting a cause close to their hearts every time they shop which we're confident will only help loyalty in the long run. Thanks Westen, Mariya & all the virtue team for your help - would definitely recommend to others looking to make a positive difference through their brand and products!

  • Blue Horizon Blood Tests

    Location United Kingdom
    Time spent using app 28 days

    Makes giving to Charity easy - a good range of organisations supported, and widgets look fine on shopify store. Sure to increase trust and won't hurt your conversion rate either. We're not quite at Bill Gates levels of philanthropy, but we're happy to do our part!

  • Jericho Coffee Traders

    Location United Kingdom
    Time spent using app 25 days

    A great app that has transformed how the business manages its charity donations from product sales: no more data digging to calculate donation amounts for multiple charities and no more manual donation payments! The Virtue app handles all of that automatically. A big time saver and great for donation transparency too. Since adding Virtue’s store giving, we’ve also extended the functionality to include the app’s 'customer giving' feature. Customers can now choose to add to our store donations with donations of their own, post-checkout. The Virtue team is also very responsive to support requests, and to app enhancement requests. Recommended!

    Developer reply
    September 26, 2022

    Awesome to have Jericho Coffee Traders in the eco-system - we love what the brand stands for and the creativity behind your giving campaign! If you ever need anything - we'd love to help. Many thanks, Virtue Team

Apps similar to Virtue ‑ UK Charity Donations

  • Donate Source ‑ Donation

    Donate Source ‑ Donation

    Integrate a seamless donation source right in your store

    5.0 of 5 stars(43reviews)
    Free plan available
  • Footprint ‑ ClimateNeutral

    Footprint ‑ ClimateNeutral

    Sustainable shopping experience to grow your brand & business

    4.5 of 5 stars(9reviews)
    Free plan available
  • CarbonClick

    CarbonClick

    Carbon offsetting that’s simple, meaningful & trustworthy.

    5.0 of 5 stars(89reviews)
    Free to install
  • Click 4 Carbon

    Click 4 Carbon

    Let your customers carbon offset their orders

    5.0 of 5 stars(4reviews)
    Free to install