SMS Marketing

SMS Marketing

by Winback

SMS+MMS Marketing for Abandoned Carts, Followups, & Campaigns

5.0 of 5 stars(68 reviews)

SMS Marketing on Autopilot

Automatically recover abandoned checkouts with SMS + MMS. Automatically send followup texts to drive post-purchase upsells.

SMS Marketing Made Easy

Once you install the app, you're literally ready to go. No other setup required. Use our message templates right out of the box!

SMS Marketing Compliance

Fully TCPA compliant SMS and MMS marketing for abandoned carts, post-purchase follow-up messages, and campaign blasts

About SMS Marketing

SMS for abandoned carts

SMS and MMS texts are the most effective way to recover abandoned checkouts. We know because we've built apps that have done abandoned cart recovery through email and FB Messenger. SMS is by far the best in terms of open rates and recovery rates.

According to Mobile Xco, SMS messages have a 209% higher response rate than phone, email, or Facebook.

SMS for post-purchase upsells

Winback sequences are a powerful way to turn customers into repeat customers. It's our signature feature and VERY effective. Send a follow-up text after they've had a couple days to receive the product. Then follow-up again 30 days and 90 days later to let them know you miss them. Just like abandoned carts, the 2nd and 3rd messages will not get sent if they came back to purchase.

SMS for browser abandonment

Our mobile popup triggers when a shopper browses a product page but hasn't added to cart yet. With 2 taps, the shopper will get your abandoned cart sequence about the item they were looking at if they did not purchase the product.

Proof it works

Unlike other SMS apps, we give you insights into each message you send out. Our logs show you each person that was texted and what action they took. We link back to your Shopify CRM so you can see each customer's journey.


Plans start at $14/month. And go up in $15 increments for every 1000 additional messages. Usage-based pricing is also available

International SMS

All countries are supported. But please note that customers in countries other than the US and Canada have an extra cost that can be up to 10X higher due to international carriers being more expensive.

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 30-day free trial

Free 30-day trial


  • 1000 messages

  • Abandoned cart automation

  • Winback automation for post-purchase followup

  • Mobile popup for browser abandonment


$15 for each add'l 1000 messages

  • 1000 messages/month

  • Abandoned cart automation

  • Winback automation for post-purchase followup

  • Mobile popup for browser abandonment

  • Campaigns

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

5.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    100% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews

The Artisans Gifting Company Quilting Fabric, Notions, Yarn Crafts and Handmade Gifts

I used the app to increase my sales and it worked very well. I find that my people are generally more responsive to messages than emails. So far I have pretty much doubled my sales. I send out a message to my customers whenever I have a new product that they might like or new promotions. The support has been wonderful with providing tips for me.

Developer reply

May 25, 2020

We love hearing comments like "doubled my sales"! SMS marketing is very effective, as you're finding out.

Thank you for sharing your experience with our app. Merchants like you are the reason we built this app!

CSG Store

I have used this company's other app for Facebook Messenger and really liked the increase in sales from that. I have only had the Winback app for a few days and already have seen a huge jump in income. Not to mention, Joe is great! He is always there to help and will jump on a Zoom call to go over everything you might need. I'm looking forward to what we do after 30 days.

Developer reply

May 12, 2020

Thanks John :)

So pleased to see the app make almost 50 sales for you in just a couple weeks! That's as good as the FB Messenger app when everyone had prechecked status. Thanks for all the great feedback and suggestions (ex being able to segment based on collections... we are still working on that one)


I was paying $50 a month plus commission on another app before. I am glad to find this one because its much cheaper and does so much more. And you are in control. Already made an extra $600 from using it in few days. Going to add to my 2nd webstore too. Highly recommend it.

Developer reply

April 30, 2020

Thank you so much for your review! There are plenty of other good SMS apps out there as you've seen. I think what really sets us apart is our abandoned browser feature which no one else has.

Capturing abandoned browsers (people who never added-to-cart) make up 38% of the sales that SMS has made for you! As a thank-you for posting a review, I'm happy to give you a custom phone number for your abandoned browser messages. Let me know what area code you'd like and I'll try to procure it :)