Yoast SEO ‑ Store optimization

Thank you for sharing your experience. We’re genuinely sorry for the disruption and frustration caused by the recent Yoast SEO for Shopify update.

You’re absolutely right to be disappointed. An update affecting your theme settings and, in turn, your business operations is serious. We also recognize that our communication and response time during the incident did not meet the standard you should expect from us. We’re especially sorry that you did not receive a clear notification once the issue had been resolved.

Our development team identified the issue and has since fixed it. However, we understand that resolving the technical problem does not undo the impact it had on your store, your time, or your business. We sincerely regret that we let you down.

We also noticed that you’ve been using Yoast SEO for Shopify since 2023, and we truly value the trust you’ve placed in us over that time. We’ve reached out to you directly by email so we can discuss what we can offer as compensation for the inconvenience and disruption you experienced.

We completely understand your decision to remove the app. If, at some point, you decide to reconsider and use Yoast SEO for Shopify again, we would be grateful for the opportunity to regain your trust and provide you with the experience you should have received from us.

Thank you again for bringing this to our attention, and please accept our sincere apologies.

Thank you for your feedback. We appreciate you taking the time to share your experience.

We’d like to clarify a couple of points, as there seems to be some misunderstanding.

Yoast SEO for Shopify does not rely on Shopify’s native CSV system. The app provides its own CSV template for bulk edits, but bulk editing is optional. In most cases, we recommend a gradual approach, starting with your most important products and collections.

Regarding your point about recommendations, the app does provide actionable guidance directly within each page. However, this depends on setting a focus keyphrase first. Without that, the app doesn’t know what you’re trying to optimize for, so it can’t generate scores or suggestions. Once this is in place, many merchants find the recommendations helpful as they guide improvements step by step.

This isn’t something the tool can reliably decide automatically, as choosing the right keyword depends on your products and how you want customers to find you. In practice, fully automating this would often lead to poor or irrelevant targeting, which can negatively impact SEO results rather than improve them.

Also, due to how Shopify works, this analysis runs in the browser and only after a keyphrase is added and the page is opened in the Yoast interface. That’s why pages may initially appear as “not analyzed.”

Even before that, the app is still applying technical SEO improvements such as structured data, meta output, and indexing controls.

We understand this may not match expectations if you’re looking for a fully automated solution. Yoast SEO is designed as a guided tool that supports you step by step, rather than fully automating decisions for you.

We will also follow up with you directly to provide some additional context and clarification, which may help you decide whether the app is the right fit for your needs.

We appreciate your feedback and are happy to help.

Thank you for your wonderful 5-star review!

We’re delighted to hear that you find Yoast SEO easy to use and effective.

Making SEO more accessible while helping merchants improve their store’s visibility is exactly what we aim for.