Reviews (157)

Overall rating
4.5
Counts per rating level
  • 81% of ratings are 5 stars
  • 4% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 11% of ratings are 1 stars
August 21, 2026

Would not touch this app with a bargepole after an automated updated wiped all my theme control settings on my website. Zero communication from Yoast, appalling "we'll get back to you in a couple of hours" response to help and no notification once they'd fixed it after receiving what must have been many thousands of similar complaints from those affected. Completely unacceptable. Deleted the app instantly and will not be reinstalling (not convinced its needed with Shopify's own SEO tools anyway).

Readymoney Beach Shop
United Kingdom
Over 3 years using the app
Yoast replied August 24, 2026

Thank you for sharing your experience. We’re genuinely sorry for the disruption and frustration caused by the recent Yoast SEO for Shopify update.

You’re absolutely right to be disappointed. An update affecting your theme settings and, in turn, your business operations is serious. We also recognize that our communication and response time during the incident did not meet the standard you should expect from us. We’re especially sorry that you did not receive a clear notification once the issue had been resolved.

Our development team identified the issue and has since fixed it. However, we understand that resolving the technical problem does not undo the impact it had on your store, your time, or your business. We sincerely regret that we let you down.

We also noticed that you’ve been using Yoast SEO for Shopify since 2023, and we truly value the trust you’ve placed in us over that time. We’ve reached out to you directly by email so we can discuss what we can offer as compensation for the inconvenience and disruption you experienced.

We completely understand your decision to remove the app. If, at some point, you decide to reconsider and use Yoast SEO for Shopify again, we would be grateful for the opportunity to regain your trust and provide you with the experience you should have received from us.

Thank you again for bringing this to our attention, and please accept our sincere apologies.

March 31, 2026

Requires all update work to be done in CSV export...given Shopify issues with importing/exporting, that's a no-go. Also just get pushed documentation each time I ask a question. Looking for something easy, that provides actionable recommendations for regular people...this isn't it unfortunately.

ZSPEC Design LLC
United States
About 17 hours using the app
Yoast replied April 1, 2026

Thank you for your feedback. We appreciate you taking the time to share your experience.

We’d like to clarify a couple of points, as there seems to be some misunderstanding.

Yoast SEO for Shopify does not rely on Shopify’s native CSV system. The app provides its own CSV template for bulk edits, but bulk editing is optional. In most cases, we recommend a gradual approach, starting with your most important products and collections.

Regarding your point about recommendations, the app does provide actionable guidance directly within each page. However, this depends on setting a focus keyphrase first. Without that, the app doesn’t know what you’re trying to optimize for, so it can’t generate scores or suggestions. Once this is in place, many merchants find the recommendations helpful as they guide improvements step by step.

This isn’t something the tool can reliably decide automatically, as choosing the right keyword depends on your products and how you want customers to find you. In practice, fully automating this would often lead to poor or irrelevant targeting, which can negatively impact SEO results rather than improve them.

Also, due to how Shopify works, this analysis runs in the browser and only after a keyphrase is added and the page is opened in the Yoast interface. That’s why pages may initially appear as “not analyzed.”

Even before that, the app is still applying technical SEO improvements such as structured data, meta output, and indexing controls.

We understand this may not match expectations if you’re looking for a fully automated solution. Yoast SEO is designed as a guided tool that supports you step by step, rather than fully automating decisions for you.

We will also follow up with you directly to provide some additional context and clarification, which may help you decide whether the app is the right fit for your needs.

We appreciate your feedback and are happy to help.

August 11, 2026

Easy to use.. and effective

GenuinePurity
United States
5 months using the app
Yoast replied August 12, 2026

Thank you for your wonderful 5-star review!

We’re delighted to hear that you find Yoast SEO easy to use and effective.

Making SEO more accessible while helping merchants improve their store’s visibility is exactly what we aim for.

July 26, 2026

Good.............

Ramavision
India
Over 1 year using the app
Yoast replied July 26, 2026

Thank you so much for leaving a 5-star review for our app!

We really appreciate your support and are glad to have you with us.

April 19, 2026

Yoast is a must have app with the best customer service! I’ve been using Yoast SEO for a while now, and it has completely changed how I approach my content.

Cabana Club Boutique
United States
10 days using the app
Yoast replied April 20, 2026

Thank you for your thoughtful review and for your continued support!

It’s great to hear that our app has had such a positive impact on your content workflow.

If there’s ever anything we can assist with, don’t hesitate to reach out; we'd be happy to help 🙂

June 9, 2026

Game changer

Chilly Dog Sweaters
United States
3 months using the app
Yoast replied June 10, 2026

Thank you for your review! 🌟

We're thrilled to hear that Yoast SEO for Shopify has been a game changer for you. Feedback like this motivates our team to continue improving the app and helping merchants get the most out of their SEO efforts.

Thank you for your support and for choosing Yoast. We wish you continued success with your store!

June 17, 2026

parfois compliqué quand on ne l'a plus utilisé depuis un certain temps

Men'n Co srl
Belgium
Over 1 year using the app
Yoast replied June 18, 2026

Thank you for taking the time to leave a review.

We understand that returning to an app after some time away may require getting reacquainted with the interface, features, and changes introduced since it was last used.

We will reach out by email to see whether there's anything we can do to help. Please feel free to reply if you have any questions.

Please excuse any mistakes in the French translation below, as it was prepared using a translation tool.

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Merci d'avoir pris le temps de laisser un avis.

Nous comprenons qu'après une période sans utiliser l'application, il peut être nécessaire de se réhabituer à l'interface, aux fonctionnalités et aux changements introduits depuis sa dernière utilisation.

Nous vous contacterons par e-mail afin de voir comment nous pouvons vous aider. N'hésitez pas à nous répondre si vous avez des questions.

February 11, 2026

Almost perfect but it is time consuming to always redo the search update by udpate. Why not make the search or filters hold once the product is updated???

Yachting Thommeret - Equipementier voile légère
France
About 1 year using the app
Yoast replied February 12, 2026

Thank you so much for the 5-star review. We truly appreciate it 🙌

We completely understand your point about the search or filters resetting after each product update. When working through multiple products, that extra step can definitely add up.

Fortunately, there are a couple of workarounds you can use.

One option is to open products in separate browser tabs. This keeps your original filtered search results open and unchanged in the main tab, while each product opens in its own tab for optimization. Once you are done editing a product, save the changes, close that tab, and continue from your original filtered list without having to reapply the search or filters.

Another option is to go directly to Shopify Admin → Products. There, you can use Shopify’s own filters to narrow down your product list first. After filtering, you can either open multiple products in new tabs from that list or select an individual product, click on More actions, and choose Optimize Yoast SEO for Shopify. This way, you can control filtering from Shopify and avoid losing your filtered view inside the app.

We will also follow up with you via email with more precise guidance and screenshots to make everything even clearer.

Thanks again for the thoughtful feedback and the kind rating. It truly helps us continue improving the experience for everyone.

December 23, 2025

Great, Saves me £ Thousands a month by doing my own SEO

Collated Fasteners
United Kingdom
12 days using the app
Yoast replied December 24, 2025

Thank you so much for the great feedback!

We’re really glad to hear the app is helping you handle SEO yourself and save significantly on costs 💰 That’s exactly the kind of impact we aim for 🚀

If you have any questions, please don't hesitate to reach out.

December 13, 2025

Yoast SEO for Shopify has been extremely helpful in optimizing our store pages properly. The step-by-step guidance, clear SEO indicators (green/orange/red), and focus keyphrase recommendations make on-page SEO much easier to understand and implement.

The tool is very user-friendly inside the Shopify admin and helps improve titles, meta descriptions, content structure, and readability. It’s especially useful for avoiding keyword cannibalization and keeping SEO clean across home, collection, and product pages.

Highly recommended for Shopify store owners who want to improve search visibility without needing deep technical SEO knowledge.

REYONA
Australia
5 months using the app
Yoast replied December 14, 2025

Thank you so much for taking the time to share such a thoughtful review!

We’re delighted to hear that the step-by-step guidance and clear SEO indicators are making SEO feel more approachable. Designing the app to support both experienced users and those who don’t want to deal with technical SEO complexity is a core focus for us, so it’s great to know it’s helping you work confidently on titles, meta descriptions, and content across your store while keeping everything clean and consistent.

We truly appreciate the recommendation and your kind words!