Yoast SEO ‑ Store optimization

Yoast SEO ‑ Store optimization

Pricing
$19/month. Free trial available.
Highlights
Popular with businesses in United States
Use directly in Shopify admin
Works with the latest themes
Rating
3.9 (124)
Developer
Yoast

We guide you through conducting SEO best practice so you get more website traffic and product sales.

SEO best practice can be difficult to navigate, especially if you are wearing multiple hats and have limited time available. Yoast SEO for Shopify takes the guesswork out of SEO, guiding you through optimization best practice. As search engines' algorithms evolve, we continuously adapt this guidance, keeping you up-to-date, maximizing your products and blogs' visibility. New October 2024! Get AI-powered suggestions for meta descriptions and titles from within the Yoast SEO Editor!

SEO best practice can be difficult to navigate, especially if you are wearing multiple hats and have limited time available. Yoast SEO for Shopify takes the guesswork out of SEO, guiding you through optimization best practice. As search engines' algorithms evolve, we continuously adapt this guidance, keeping you up-to-date, maximizing your products and blogs' visibility. New October 2024! Get AI-powered suggestions for meta descriptions and titles from within the Yoast SEO Editor! more
  • Structured data/schema output for rich results visibility
  • Get AI powered suggestions to optimize your meta descriptions and titles for SEO
  • Seamless integration with review apps
  • Technical SEO is all taken care of, no coding skills required.
  • Overview page showing you where you need to tweak products for most impact
Highlights
Popular with businesses in United States
Use directly in Shopify admin
Works with the latest themes

Languages

English

Works with

Judge.me, Loox, Opinew, Weglot, Langify, Semrush

Pricing

Yoast SEO Premium

$19 / month

or $190/year and save 17%

  • SEO analysis
  • Readability analysis
  • Automatic structured data
  • Technical SEO improvements
  • Bulk editor
  • 24/7 support
  • Access to SEO courses

14-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.

Reviews (124)

Overall rating
3.9
Counts per rating level
  • 77% of ratings are 5 stars
  • 2% of ratings are 4 stars
  • 4% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 17% of ratings are 1 stars
Edited November 28, 2024

UPDATE: ALTHOUGH i STILL HAVE NO IDEA HOW THE APP WAS INSTALLED IN MY STORE A YEAR AFTER I UNINSTALLED IT, AND I UNKNOWINGLY PAID FOR THIS APP FOR 1 YEAR - YOAST CUSTOMER SERVICE DID REFUND ME FOR 1 MONTH OF THAT TIME. I am not sure what happened and how the app was 're-installed.' Their 'goodwill' refund of 1 month I do appreciate.

i installed Yoast when I first started with Shopify. It did not help my shopify store in any way that I could identify - so I uninstalled it. When I uninstalled the app, payments were no longer being withdrawn from my account. Then, about a year later, Yoast was mysteriously installed again into my shopify store. I did NOT install this app. I was unknowingly paying for this app for almost a year ( partly my fault as i was not paying attention to my shopify bills closely) I was paying for nothing. I then uninstalled again and contacted Yoast. Yoast claims that they would not be able to install the app in my store without my permission.

Earth Aura Creations
Canada
About 1 year using the app
Yoast replied November 21, 2024

Thank you for sharing your review. We take all feedback seriously and see it as an opportunity to both improve and clarify things.

First, we want to address a fundamental misunderstanding:
Though our app offers some improvements out of the box and without needing to take manual actions on these, the most important parameters for improving your SEO are by optimizing content on a regular basis and performing careful keyword research. Without perseverance in SEO efforts and proper optimizations, it is not likely to achieve substantial SEO results.

Regarding installation and charges, we'd like to make absolutely clear that an app installation through the Shopify app store cannot take place without the merchant's permission or specific code authorization. This is how the Shopify system works:

https://help.shopify.com/en/manual/apps/installing-apps#install-through-the-shopify-app-store

When an app is installed, and as long it remains installed, Shopify's billing system will generate charges for it until the app is uninstalled:

https://help.shopify.com/en/manual/your-account/manage-billing/your-invoice/apps#subscriptions

This applies to all subscription-based apps available in the Shopify App Store, as Shopify determines its billing system at its own discretion. More information about Shopify app charges can also be found in this Shopify help article:

https://help.shopify.com/en/manual/your-account/manage-billing/your-invoice/apps

In addition, the reference to other reviews about charges, also have to do with the way the Shopify billing system works and how app charges are generated by the Shopify system, as clarified in the responses we provided in those reviews, and the Shopify resource shared above.

In conclusion, there is nothing suspicious about the installation or charges, as our app abides by Shopify's system. If you are concerned about an installation that was not performed by you, please, reach out to Shopify's support for clarifications about your store's activity logs.

Lastly, we'd like to clarify that we did not respond earlier to your review, as systemically, Shopify reviews are visible within two days after being submitted.

Edited October 1, 2024

This is a very good app for SEO and very helpful; it's clean, provides important features for search ranking, support is very helpful and quick to respond. But it's not quick fix, obviously, and requires a lot of manual labour to be utilized efficiently. If you have a lot of products, be prepared to spend time. A lot of time.

However, Shopify is really bad for organic SEO ranking so it's really vital to use an app like Yoast to increase sales. I noticed an overnight jump in increased traffic on our Google Console Account after spending basically an entire day re-writing meta tags in Yoast.

My only downvote would be the lack of option to automate product title to alt tags to save time, and the lack of information where to edit errors found in scheme and rich snippets, and so on. I also find the AI feature quite weak and useless in some respects; it should allow automated propagation of the product title to save on time. I also wish they had a different pricing structure as I find the price a little heavy for small stores. Maybe a one time price to fix issues could be an attractive option. I also don't like that the app leaves behind a lot of ghost code once you uninstall it, even after following the cleanup recommendations.

But, other from that it's a good app that I would recommend.

Perfumes
United Kingdom
18 days using the app
Yoast replied September 29, 2024

Thank you for your feedback! We're thrilled to hear about the traffic boost after optimizing your meta tags with Yoast SEO app.

We recognize the manual effort involved and are eager to improve efficiency. Your insights are invaluable, and we thank you for sharing these with us.

Rest assured that most of the details and feedback you provided are already under our Product team's radar for improvements. Regardless, our team will contact you via email if you are willing to share any additional details as these will help us develop our app in the best possible manner.

November 22, 2024

A poor tool, I paid for a year so I utilize it properly for a year. But I didnot work. Even I am getting more results with a free version on my wordpress. Waste of money and a very expensive also

VIP vape shop Pakistan
Pakistan
About 1 year using the app
Yoast replied November 24, 2024

Thank you for sharing your review. We take all feedback seriously and see it as an opportunity to both improve and clarify things.

We can definitely imagine how it feels when your efforts do not bring the expected results. However, we want to address a fundamental misunderstanding:
while the Yoast SEO for Shopify app is a tool that can help optimize your store for several SEO factors, it's important to remember that a green SEO score doesn't always guarantee top rankings or increased traffic. Even if everything is perfectly optimized, if that has been done for not the proper focus keywords or too competitive ones, the results can be underwhelming, and that is not related to our app's efficiency.

In addition, there are several ranking factors, both on and off your website, that can impact your store's visibility and performance in search results, especially in a very competitive industry like the one you are in.

A couple of these factors that are not related or affected by our app, is mobile performance and accessibility, where we noticed your store has significant room for improvement. When these factors are not optimized with related tools, then ranking and traffic can be affected, as best SEO results require a holistic approach.

We have an article that dives deeper into this subject, but there are many other resources on SEO you may also refer: https://yoast.com/reasons-optimized-content-doesnt-rank/#utm_source=helpscout&utm_medium=email&utm_term=&utm_content=hs-l1&utm_campaign=support

Regarding the results you are getting on a different platform using a free product, also in those cases there are more factors that play role, for example, the longevity (e.g. experience, expertise, authority and trustworthiness) of that site and accumulated SEO value during its existence: https://yoast.com/what-is-e-e-a-t/

In all cases, our team will reach out to you via email and see how they can offer help and clarifications on your concerns, even on subjects that are not related to our app.

Lastly, we'd like to clarify that we did not respond earlier to your review, as systemically, Shopify reviews are visible within two days after being submitted.

November 7, 2024

I have been looking for an SEO app to help with website structured data and found Yoast. Their customer support is excellent, and Sid gave a detailed demo on how to use this app and put away my worries about meta description. After the demo, he also sent me a lot of helpful materials. Thank you, Sid and Yoast. I will 100% recommend it.

Jackery CA
United States
10 days using the app
Yoast replied November 10, 2024

Thank you so much for sharing your kind review!

Our priority is customer satisfaction and great support, so we are thrilled that we met that mark! We will also forward your feedback to Sid.

Should you need any assistance in the future, do not hesitate to contact us. We'd be happy to help! 🙂

October 4, 2024

Yoast customer support team has been very helpful from Rafael to Rilu, I appreciate you guys, thank you very much for your great assistance.

STOMART.CO.UK
United Kingdom
3 months using the app
Yoast replied October 6, 2024

Thank you so much for your kind words! We're thrilled to hear that our Support Team provided you with the assistance you needed. Our team is always here to help, and your appreciation means a lot to us.

If you have any more questions or need further support, don’t hesitate to reach out! We're here to help!

Support

Yoast can answer any questions you have about Yoast SEO ‑ Store optimization.

Developer

Yoast

Don Emanuelstraat 3, Wijchen, 6602GX, NL

Launched

September 27, 2021 · Changelog

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