by 123FormBuilder

Build any type of web form you want for your store

3.7 of 5 stars(7 reviews)

Know your shop visitors

Information is power. The more you know about your shop visitors and their preferences & needs, the more you can sell. Use surveys or polls!

Generate quality leads

Engage users with quizzes or polls. After they submit, suggest a best fit category, product or provide a discount code based on their answer

Work smart to save time

Send data instantly to the tools you use, make sure you send only relevant submissions to your specific departments & set smart auto-replies

About 123FormBuilder

Create any custom form as easy as 1-2-3!

Pick a ready-to-go form template for order forms, event registrations, online bookings, appointments, lead capture, donations, surveys and more. Build your own from scratch exactly the way you want with our intuitive and easy to use form editor.

All web forms created through 123FormBuilder are 100% mobile responsive so you don't have to worry about losing customers on the go!

Adapt to your client's responses

Build a great customer experience for customers by adding conditional logic to your forms. With this feature, you can choose to show or hide fields based on answers given previously to avoid irrelevant questions. With conditional logic, you can set different confirmation messages to be sent, or do specific form actions based on user's responses.

Custom notifications

Fully customize each message the form sends on submission for both you and your clients. Attach form data, a completed form copy and more!

Collect payments like a pro

Integrate your forms with top class payment processors such as PayPal, Stripe, Square, WorldPay and more to collect payments directly from your customers as they order. Receive the money automatically into one of your accounts.

Receive any type of file

Let visitors send files directly through your form and store them inside your account. Filter out unwanted file types, or limit upload sizes to receive only the files you need.

Make it beautiful

Stylize your form's appearance and make it look however you want with access to advanced form styling features. Change the form's structure, labels, colors, fonts and much more right inside the form editor.

Structure it on single or multiple pages

Break down long form into bite-sized pages that keep visitors engaged until the end. Add progress bars to make filling out otherwise tiring forms much more enjoyable.

Secure and steady

Enable security measures such as SSL encryption, IP limitation, country filters and approval requirements to keep out unwanted traffic. Add a variety of CAPTCHA's to ensure a spam-free inbox.

Habla español? Sprechen Sie Deutsch?

Overcome language barriers and reach a wider audience by making your forms multilingual. Translate forms in as many languages as you want and let visitors pick the right one for them.

Send data anywhere by integrating with powerful apps

Using different apps for CRM, email marketing or file management? Have your form send collected data automatically wherever you need it most to create powerful workflows with access to +30 apps. Choose to integrate with Salesforce, Marketo, MailChimp and many more!

Integrates with

  • MailChimp,
  • Google Drive,
  • Salesforce,
  • Google Calendar,
  • WebHooks,
  • LinkedIn

Media gallery


Basic plan


  • Create up to 5 forms

  • Add max 10 fields / form

  • Receive max 100 submissions/month

  • Create multi-page forms

  • E-signature and Terms of Service fields

Gold plan


100 SMS Credits pack - $10, Additional users - get in touch

  • Create 20 forms, unlimited fields

  • Receive max 5000 submissions/month

  • Create multi-language forms

  • Use Upload, HTML & Repeatable fields

  • Remove ads

Platinum plan


100 SMS Credits pack - $10, Additional users - get in touch

  • Create unlimited forms

  • Use unlimited branching and conditional logic

  • Send data to all available 3rd parties, except SalesForce

  • Collect payments

Professional plan


100 SMS Credits pack - $10, Additional users - get in touch

  • Use the SalesForce integration

  • Enable data encryption

  • Use extended storage space

  • Set custom favicon

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
3.7 of 5 stars
Based on 7 reviews

  • 5 of 5 stars
    57% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
  • 3 of 5 stars
    14% of ratings are 3 stars
  • 2 of 5 stars
    14% of ratings are 2 stars
  • 1 of 5 stars
    14% of ratings are 1 stars

Most recent reviews

Manifest Happiness

Very underrated form-builder. This app is great! Way better than all of the other popular form builders in my opinion. :) Thanks for the great app.

Sew Custom Costumes

The price is pretty high for the service provided, but it works well. I have tried many times to cancel my subscription, but none of their links are working.


We used this app to build forms for our store. It's really easy to use. We would recommend it for every store that needs any type of forms!