Importance of Conversion Tracking
Implementing Google AdWords conversion pixel or tracking code is extremely important for running successful AdWords campaigns. You can optimise your shopping, search or display campaigns only if you have the keywords’ or placements’ conversions data.
The new conversion tracking code released by Google in October 2017 is extremely hard to implement. One part of the tag should be fired in all pages and another tag should only be fired in the checkout page. Implementing Conversion Tracking code manually usually results in one or more errors.
Common Conversion Tracking Errors
Some of the major problems we have seen happening are as follows:
* Duplicate conversions - conversions are counted multiple times instead of one resulting in an exaggerated view of the performance. This can also occur if the code is in any page other than checkout.
* No conversion value - Most advertisers fail to successfully pass conversion value back to AdWords. Conversion value is important in optimising for ROI as the amount you would want to spend on a product of $5 will be very different from another of $100.
* Incorrect code or tracking errors - This happens when advertisers make a mistake while creating the script. No conversions will be recorded in AdWords in this case.
AdNabu’s AdWords conversion tracking app allows you to implement a conversion code for your store without the need for any coding. You simply need to follow these steps:
- Install the app
- Connect your Google Account
- Select the AdWords Account (if you have multiple)
That's it!
AdNabu ensures that your conversion pixel has the best practices of tracking implemented. Your campaigns will soon start showing the actual sales and conversion values in Google AdWords
FAQs
- Should I manually create a conversion pixel?
No. There is no manual creation needed. AdNabu will create the pixel automatically
* What happens to my old pixels?
If you have implemented them manually in your store settings kindly disable them.
* What are coding requirements?
There is no coding involved. Implementing conversion pixel is as easy as installing the app. There are no additional steps involved.
* What are prerequisites to using this app?
You need to have an active AdWords account
* Does this app support multiple AdWords accounts or an MCC account?
Yes. We support multiple AdWords accounts and MCC account.
* I am seeing a blank screen after installing the app. What can be the reason?
In case if you have an ad blocker installed, kindly pause it and check
* Is it necessary to have a paid AdNabu plan to use this app?
No. You need not have a paid AdNabu plan to use this app. We highly encourage you to look at the features provided by AdNabu for increasing sales from your shopify store.
