Understand your customers
Get a new perspective on the people that make up your customer base. We use machine learning to discover unique clusters within your data.
Personalize with confidence
Track sales by persona over time, monitor the evolution of your personas, and guide your personalization efforts with confidence.
Consumer data included
This app includes rich consumer profile data on U.S. adults, letting our algorithms analyze your customers as people, not just transactions.
About Faraday Personas & Insights
Personas and Insights App for Shopify
The Faraday App for Shopify gives you everything you need to know about the customers you love. The app uses our prediction engine to reveal the distinct personalities you’ve grown your business around and learn how to truly connect with them.
This app uses machine learning to generate personas that are unique to your customer base. To effectively enrich and analyze your data, we recommend that installers have at least 500 customers in the US.
Faraday’s seamless integration with Shopify’s platform allows us to pull your store’s transactional data to build customer personas and deliver insights. We match your customer data to the Faraday Identity Graph (our consumer database containing 400+ attributes on nearly every US adult), enabling machine learning models to not only describe who your customers are today, but predict how they will behave in the future.
Privacy and Security
Your data is safe with us. We do not share or sell your data. Our data security practices are best of breed and SOC 2 audited by a third party. We are CCPA compliant as a Service Provider and GDPR compliant.
The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
Most recent reviews
Good Juju Herbal
Faraday helped us understand our analytics and our customer base better than other apps we had used. It broke our customers down into easy to understand categories that allowed us to adjust marketing and targeting towards our key audiences. We had no idea that our main demographic was in a certain age group until Faraday showed us with their totally easy to use, easy to understand app. I would definitely recommend to other small business owners who are trying to get a better understanding of their customer base. 100% --- 5 stars! --- use this app!
Under the Weather
The insights provided by the Faraday app are invaluable! We have a whole new prospective on who our target audience is. The specific customer personas help us visualize and better engage with our audience. We are applying these insights across our entire business from Amazon to Facebook. We are excited to see how this resource impacts results.
Thank you Under the Weather Pet for your review. We appreciate your feedback and wish you the best of luck growing your business!
This app is incredible. I used Google Analytics, I used other apps, but the level of customer insights you get from Faraday is a complete game-changer. We've completely redesigned our FB audiences based on the insights from this app, and we're already seeing a 8X ROAS!
We appreciate your feedback Seedsheets! Excited to see our app is providing value already to your business. The Faraday Team