Reviews (308)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.
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Merchants highly recommend this app for its precise data-tracking capabilities, noting up to 95% accuracy. It features Google Cloud Server-Side Tracking and integrates well with Google Ads, Shopify, and GA4, enhancing marketing and campaign performance. The support team is praised for their responsiveness and expertise, offering thorough validations and detailed guides. Merchants value the improvements in tracking setups and the cleanup of old codes for better data-driven decisions.
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It is quite an expensive app and in advance you have the feeling that this will be a ready-made plug and play installation.
In the end we are dozens of emails further for our 2 shops, quite a lot of integration work has been done and adjustments also have to be made in the theme files (in javascript and liquid, error-prone for the future). In addition, there is also no standard setting for server side tracking of the gtm container and this also had to be done manually.
In the meantime, a lot more is being tracked, but only half of the orders seem to be visible in analytics. Overall I am not very satisfied considering the amount we pay for it and I consider looking for alternatives.
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Update after a few months: They have managed to fix the tracking issues and errors in our shops. Now, all orders (that can be measured because of cookie legislation) are being tracked and sent to GA4. However, I still find it a very expensive app for what you get in return and the amount of work it took to finally get it to the level we have now.