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I installed this primarily to cut down on support tickets, which it does perfectly. But I'm noticing it's actually helping with conversion too. It answers product questions fast enough that customers don't leave the page to compare prices.
Unlike other bots that annoy customers the second they land on the site, this one feels very "polite" and accurate. It’s like having a 24/7 sales associate in the store.
Selling handmade beaded jewelry is tricky because every customer asks about wrist sizing or "stone meanings" (e.g., which one is for anxiety?). I was worried an AI would just give generic answers.
But Aura is surprisingly smart. It actually understands the difference between my 8mm and 10mm beads. When a customer was looking for a "calming" gift, it accurately recommended our Amethyst series instead of random items.
The best part? It suggests matching spacer beads or stacking bracelets to go with the main purchase. My AOV has noticeably increased because the AI knows how to style a set. It’s like having a 24/7 styling assistant.