When you migrating your site from other platform to Shopify, changing the structure of your site or a typo in URL, etc. Either one of them will cause a valid page turns into a "404 Not Found" error page.
404 error page will damage your search engine ranking as when people click on a link, instead of showing them useful information all they have is an incorrect or outdated page showing "404 Error" message and some pages with no direction of where to go. It will have a negative impact on the user-experience and not only lose your traffic but also sales.
404 not found pages increase your bounce rates and decease your dwell time, these two metrics are two important Google ranking factors. Besides, a website with lots of 404 broken links will be considered as an abandoned site by Google and will not give it enough ranking opportunity.
In order to solve your existed 404 dead links prevent them from hurting your search engine ranking as well as detect any 404 pages in the future. You should have an app that will do the followings for you:
Automatic Detect 404 Error Not Found Page
Broken Link Manager detects your 404 error pages weekly, serves as a broken link checker that tracks down any error pages of your website before they do more harm to your search engine ranking or worse - sales. The most recent error pages will display for you on the dashboard so that you will not miss any of them.
Unlimited 301 Redirect for any 404 Error Pages
Broken Link Manager allows you to manually do 301 URL redirects for any 404 error not found pages that the app detected for you. Helps you redirect your visitors from an annoying not found page to a normally function useful, and most importably relevant page. You can manage 301 redirects follow the instructions with ease via Broken Link Manger.
Real-time 404 Links Repair
After redirecting a 404 page to a valid page, the redirect will take effect immediately before it affects your search engine ranking further. You can solve the page not found issue way before your visitors or search engines find it, helps you eliminate the 404 issues when it happens.
Daily Data Display and Traffic Monitor
Display the numbers of 404 page and redirected page on each day for previous week, to see the trend of your 404 pages and whether you've redirected all the 404 error pages for each day. 'Traffic' shows the monthly search traffic of that error page, redirect all the not found pages to save all the traffic that belongs to you.
Retain Traffic and Maintain Your SEO Ranking
Identify and redirect all the 404 pages of your website not only lower your bounce rates but also retain your traffic so that you are able to maintain your search engine ranking and won't lose your sales.
