When out-of-the-box isn’t enough, tailor your fit.
Popular with merchants across Shopify
Recommended store design apps
3.6 out of 5 stars 1711 total reviews • Free
Allow customers to leave product reviews on your store
3.1 out of 5 stars 78 total reviews • Free
Customize your storefront search and discovery experience
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Elegant & shoppable official Instagram feeds that bring sales
4.3 out of 5 stars 155 total reviews • Free
Translate and adapt your store content for every market
5.0 out of 5 stars 13173 total reviews • Free plan available
Product reviews with photos & videos for social proof & SEO
4.9 out of 5 stars 10929 total reviews • 14-day free trial
Social Proof Marketing: Product Reviews, Referrals and Upsell
4.6 out of 5 stars 24834 total reviews • Free plan available
Email Marketing, SMS, Pop Ups, Cross Sell, Banners & Bars
4.8 out of 5 stars 4098 total reviews • Free plan available
SEO tools to improve SEO, Google ranking, traffic & sales.
4.3 out of 5 stars 434 total reviews • Free plan available
Aliexpress + Amazon+ Shein + Etsy Reviews & More
Built into Shopify
Customize your theme
Different store themes have different styles and layouts. Pick the best option for your business, then customize from there.
Choose your own fonts and colors, add or remove page sections, decide what filters customers can use with search, and more.