When out-of-the-box isn’t enough, tailor your fit.
Popular with merchants across Shopify
Recommended store design apps
3.6 out of 5 stars 1713 total reviews • Free
Allow customers to leave product reviews on your store
3.1 out of 5 stars 79 total reviews • Free
Customize your storefront search and discovery experience
4.9 out of 5 stars 1235 total reviews • Free plan available
Elegant & shoppable official Instagram feeds that bring sales
4.3 out of 5 stars 157 total reviews • Free
Translate and adapt your store content for every market
5.0 out of 5 stars 13234 total reviews • Free plan available
Product reviews with photos & videos for social proof & SEO
4.9 out of 5 stars 10960 total reviews • 14-day free trial
Social Proof Marketing: Product Reviews, Referrals and Upsell
4.6 out of 5 stars 24837 total reviews • Free plan available
Email Marketing, SMS, Pop Ups, Cross Sell, Banners & Bars
4.8 out of 5 stars 4111 total reviews • Free plan available
SEO tools to improve SEO, Google ranking, traffic & sales.
4.8 out of 5 stars 4880 total reviews • Free plan available
Loyalty points, rewards, & referrals to retain your customers
Built into Shopify
Customize your theme
Different store themes have different styles and layouts. Pick the best option for your business, then customize from there.
Choose your own fonts and colors, add or remove page sections, decide what filters customers can use with search, and more.