Cohorts ‑ customer groups

Cohorts ‑ customer groups

by Mercantile Apps

Auto-tag customers by items purchased, location & behavior

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Target your outreach

Group your customers into relevant cohorts to help target your marketing campaigns

Send more promotions

Working with segmented lists will allow you to communicate more often and with a greater effect.

Sync with marketing apps

Auto-tagging each customer allows you to easily sync your customer groups to a Mailchimp list, Shopify email campaign and more.

About Cohorts ‑ customer groups

Easily group customers by items purchased, location, and behavior.

As your business grows, so does the need to segment your growing customer base into relevant groups or cohorts. You can mass communicate to more customers more often as each message can be targeted for each groups previous purchases, location, and other associated behaviors.

With Cohorts you can:

  • Auto-tag customers based on items previously purchased.
  • Auto-tag customers based on specific discount codes used.
  • Auto-tag customers based on country, region, or zip code.
  • Auto-tag customers based on loyalty (ie: total spent and total ordered).
  • Auto-tag customers based on an order tag.
  • Edit customer groups, tags, and filters in real-time.

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Discovery plan


  • Unlimited insights.
  • 10 Auto-tagged customer groups / cohorts.

Standard plan


  • Unlimited insights.
  • Unlimited Auto-tagged customer groups / cohorts.
  • Custom filtering support,

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

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