How Announcement Bar Works?
Motivation is the energy that lies beneath every purchase decision. Determining how to influence and direct that energy towards your offerings is the key to higher sales figures and better conversion rates.
Providing free shipping or presenting something extra as a gift are the proven sales motivators in eCommerce. Also, these goodies can help you increase customers’ loyalty and strengthen emotional ties with your brand.
The app creates a custom-tailored announcement bar that motivates customers to complete a purchase.
The bar timely informs customers that once they achieve the set ‘goal’ (a certain about of money spent in your store), they unlock the above-mentioned benefits.
It works as a trigger for making a purchase for all kinds of customers: new, hesitating, those who are comparing options or those on the verge of placing an order — and can potentially increase conversion rates and the average order value manifold.
Info Bar Design & Content
The app enables you to create a motivation bar that ideally blends with your website style. With the app, you can:
- specify the bar’s position (relative, fixed bottom or top),
- set the background color, top, and bottom padding, Z-index,
- customize the bar’s borders.
More than that, you can fill the bar with a series of custom messages that describe the steps to achieve the set ‘goals’. The toolkit enables you to:
- create an initial message (displayed to the first time site visitors),
- set up a congratulation message (shown upon the achievement is unlocked).
For each message, you can add a link. This may come useful when you need to send customers to a promo campaign landing page or want to provide them with more info about your offerings.
Bar Display Rules
The Display Rules are one of the most powerful features of the app that allow you to maximize the marketing potential of the sales motivator bar.
With this functionality, you can hide/display the bar for the targeted:
- website pages (the homepage, any product, collection page or the shopping cart),
- locations (countries),
- time periods/days of the week,
- device types (desktop, mobile).
Additionally, for each bar, you can set up display timeout and delay, as well as add custom CSS styles.
