The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
This app is especially useful around holidays but we keep it on an always-on basis too because it helps continuously generate more sales. Customers like this because it makes the shopping experience even more entertaining for them. One of them told us, "she was thrilled to go for a discount hunt", which then ended in buying from us, of course. Support is great too, we got quick and thorough help when it was needed.