Shopify stores increase engagement and drive more revenue with Drip

Shoppers crave authentic and meaningful relationships with online brands. Today, the decision to buy is based less on slashed prices and more on the experiences they have before, during, and after they purchase.

People notice when brands don’t remember them, what they buy, and what they like—but you can bet they won’t forget the online stores that give them an incomparable customer experience from day 1.

Recognizing, remembering, and personalizing the customer journey drives repeat purchases, LTV, and long-term loyalty. After all, when Shopify stores show more customer love, the more customers will love them back.

Understand your customers better

Drip gives Shopify stores the ability to collect, organize, and use every ounce of customer data across your marketing channels. From page visits and email opens to ad clicks and cart adds, gain clarity around customers in every part of their journey.

The data gathered in Drip is the starting point to precise segmentation and personalization—the stuff your team needs to understand your customers better.

Use customer data to apply:

• Tags that help you quickly see how a customer interacts with your store
• Custom Fields for truly nitty-gritty personalization
• Events that track every click, purchase, and real-life action

Personalize every step of the journey

Ecommerce stores stand out from the competition when they provide personalized experiences. Use customer data to create behavior-based automated Workflows.

• Send emails that speak to the nichest of niches
• Implement behavior-based automations that ensure your emails are reaching people at the right moment
• Use dynamic content to display product recommendations, discount codes, and top-selling products specific to each customer

Connect Drip with the marketing tools you love

Engage with customers in the right place at the right time with the right message. By integrating with and gathering data from your marketing channels, Drip empowers Shopify stores to create full-color campaigns. Build on your customer relationships no matter where they are, from the email inbox to social media to text messages to direct mail.

Analyze and optimize every strategy

With every email and automation you create, Drip provides clear insight into the metrics you care about. Understand where your revenue is coming from, what’s working, and what you can do better.

• Automatic revenue attribution helps you understand which strategies are making money so you can make informed, data-driven decisions
• Dashboards in Drip show you must-have email engagement metrics and revenue details, such as revenue per person, for every email and workflow