Flightplan by adMixt

I love this app! It's been great for my business in showing positive ROI each month. It's free and I only pay for my ads. Highly recommended to fashion companies looking to recapture sales from visitors who didn't purchase.

Flightplan has proven to be an efficient and effective marketing tool for Birdwell. With an easy setup and very little ongoing overhead, Flightplan drives massive impact. The ROI has been exponential and decision to continue funding a no-brainer.

I used this app to implement manual advanced matching and that has also helped me correct some lingering FB pixel issues. Support has been good and Zach is great. I think this is a great time saver and something that can help you improve on ad performances in a small way but don't expect to double or triple ROAS just by using this app.

While easy to set up and use, it lacked several important features. We were unable to pick and choose specific products to show or not show. For instance, we did not want to show summer related items in the Fall or Winter, however, the only solution they offered was to make those items unavailable in our store. Obviously, this is unacceptable.

Additionally, the dashboard crashed frequently and half of the analytics did not show up. On the note of analytics, their "click through" and ROI numbers never matched what Facebook's own pixel indicated. While we use Flightplan for almost a year, we just decided to look elsewhere for our retargeting business.