Fomo ‑ Social Proof Marketing

Fomo ‑ Social Proof Marketing

by Fomo

Increase Conversions with Social Proof Automation

4.8 of 5 stars(184 reviews)

Brand Friendly

Most plugins look cheap because they don’t fit your brand. Fomo gets out of the way with custom themes, display logic, CSS, and more.

Measure ROI

Machine learning models crunch billions of data points to provide recommendations for increasing engagement on your website.

Your Favorite Apps

Connect your favorite apps in a couple clicks, or use our API to build custom integrations.

About Fomo ‑ Social Proof Marketing

Our Philosophy

You know how seeing a packed restaurant makes you want to eat there? Fomo creates the same dynamic on your Shopify store.

Thousands of stores use Fomo to increase conversions and create instant social proof.

How it Works

Fomo displays recent orders, product reviews, and other customer behaviors on your storefront. It creates online equivalent of a busy restaurant, showing prospective customers that other people trust your business.

Want to show off more than just Shopify orders? No problem. Fomo integrates with Zapier, Mailchimp, Instagram, and 100's of your other favorite apps to display newsletter subscribers, photos, and more.

Feature Highlights

  • Connect Google Analytics or Slack to share Fomo ROI with the team
  • Show off live traffic, ie "102 people are active on our site right now," in a single click
  • Automatic location detection shows the most relevant notifications to each of your visitors
  • "Window Shopping" lets shoppers add items to their cart, directly from a notification
  • Grow your traffic with Fomo Publishers, our new advertising network
  • Build custom webhooks without writing any code
  • Machine learning via Fomo Insights to optimize settings automatically
  • Show messages like "37 people bought this in the last few hours" in 1 click
  • Get more clicks by making the entire notification a button
  • add clickable URLs for non-Shopify integrations
  • leverage Page Rules to curate custom browsing experiences
  • Support for product variants (+ direct links to variants and variant images)
  • enable "Broadcast" to post recent activity directly to your Facebook Fan Page (optional)
  • option to use the customer's avatar instead of a product's image

Case Studies

To read more than 240 5-star reviews and dozens of detailed case studies, visit and click "case study" links.

While there are less expensive competitors, we guarantee the most robust features for increasing ROI from your marketing investments.

About Us

Fomo is the first social proof app on the Shopify marketplace, launched in 2014 under the name "Notify." In 2017 we were named the #1 Black Friday / Cyber Monday app on the official Shopify blog.

If you have questions about our commitment to increasing your conversions, ping us on live chat.

Integrates with

  • Zapier,
  • Yotpo,
  • Mailchimp,
  • Judgeme,
  • Instagram,
  • Stamped

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 7-day free trial

See all pricing options


Volume billing, priced by notification impressions per month

  • Up to 50,000 notifications per month.



Volume billing, priced by notification impressions per month

  • Up to 200,000 notifications per month.



Volume billing, priced by notification impressions per month

  • Up to 1,000,000 notifications per month.



Volume billing, priced by notification impressions per month

  • $5 per 100,000 notifications over 1 million, so $105 for 1,100,000, then $110 for 1,200,000, and so on.

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.8 of 5 stars
Based on 184 reviews

  • 5 of 5 stars
    91% of ratings are 5 stars
  • 4 of 5 stars
    4% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
  • 1 of 5 stars
    2% of ratings are 1 stars

Most recent reviews

David's Clothing

FOMO is a great app! It was easy to set up and was up in running within minutes. It is customizable to your stores colors and style/theme. So far we have had ZERO problems with this app. We receive multiple clicks on their pop up notifications every day. We believe this app plays a big role in growing our E-commerce store. If you dont have this app then you are 'Missing Out'!


I love it! Works great, easy to set up and adds that social proof customers are looking for! I love all the integrations with other apps so I can show off my sales, social media activity, reviews, referral purchases, etc.

Honest Paws

Fomo helps drive conversions! Great tool, and simple to implement. Their analytics help me understand what my customers really want!