Social Proof & Urgency FOMO

Our Philosophy

You know how seeing a packed restaurant makes you want to eat there? Fomo creates the same dynamic on your Shopify store.

Since 2015, Fomo has helped stores increase conversions and create instant social proof.

How it Works

Fomo displays recent orders, product reviews, and any other customer behaviors on your storefront. It creates the online equivalent of a busy restaurant, showing prospective shoppers that other people trust your business.

Want to show off more than just Shopify orders? No problem. Fomo integrates with dozens of apps including Zapier, Mailchimp, and Instagram to display newsletter signups, product reviews, live visitors, and more.

Show social proof messages via (i) notification boxes or (ii) text placed strategically throughout your site.

Feature Highlights

• Show off live traffic, i.e. "102 people are shopping on our store right now"
• Location detection shows relevant notifications to each of your visitors
• Window Shopping lets shoppers add items to cart - directly from a notification
• Enable messages like "37 people bought this in the last few hours" in one click
• Connect Google Analytics or Slack to share ROI with the team
• Build Custom Webhooks without writing any code
• Auto-Optimize settings via Fomo's machine learning feature, Insights
• Get more clicks by making the entire notification a button
• Unlock your store's potential by connecting 100's of apps you already use
• Set custom Page Rules to curate browsing experiences
• Support for product variants (+ direct links to variants and variant images)
• Enable 'Broadcast' to post recent activity directly to your Facebook Fan Page
• (Optional) use your customer's avatar or map image instead of a product's thumbnail

Case Studies

Visit our website to read 250+ 5-star reviews and 130+ comprehensive case studies.

Why Fomo?

While there are less expensive competitors, we guarantee the most robust features for increasing ROI from social proof.

We also ship. A lot. Check out a live feed of our new features on our site.

About Us

Fomo originally launched in 2014 under the name ‘Notify’ on the Shopify App Store. In 2017 we were named the #1 Black Friday / Cyber Monday app on the official Shopify Blog.

In 2019 we secured the trademark for “fomo” as it relates to social proof marketing. In 2021 we were awarded a patent for our event schema technology.

In 2019 we launched Honest Marketer, a growing collection of practical how-to guides that teaches marketers to be honest in their campaigns.

If you have questions about our commitment to giving honest entrepreneurs the credibility they deserve, ping us on our site's live chat or email.