Gatsby: Influencer Marketing

Gatsby: Influencer Marketing

by Gatsby

Grow sales & reduce costs with influencer marketing automation

5.0 of 5 stars(45 reviews)

Create Opt-In For Instagram

Add an optional field for Instagram handle to your Klaviyo, Justuno, Attentive or other popup form. ~ 20% of email subscribers will opt in

Turn-Key Influencer Marketing

You get immediate Instagram insights on those customers in Gatsby and in Klaviyo for creating Segments, Flows, and Look-a-like audiences

Social Media Analytics

Gatsby shows you when influential customers tag or mention you in media, how those posts perform & sends events to Klaviyo for reward flows

About Gatsby: Influencer Marketing

"Gatsby is awesome at telling us which of our ecommerce customers are influencers or micro-influencers and then syncing that data back to our central repository in Klaviyo for segmenting and outreach."- Steve Madden

Social Media Data You'll Get On Your Customers

  • Instagram Profile Photo
  • Instagram Followers, Following, Posts
  • Instagram Bio
  • Gatsby Influencer Score
  • Track when your customers tag or mention you in Instagram media
  • Engagement rate & reach per customer, per media, and per any time period
  • # of Instagram followers your account added in any time period
  • Captions you're mentioned in
  • and more

How To Use That Data For Marketing Automation

  • Connect with Klaviyo for influencer marketing automation with segments & flows
  • Create new lookalike audiences based on influential customers
  • Build closer relationships with your influential customers

Increase retention, UGC and referrals.

Measure ROI

With reach, engagement, time savings, increased site traffic and sales

Integration with Klaviyo

"By integrating Klaviyo and Gatsby, merchants can segment their customers by influence and develop email and SMS campaigns that make micro-influencer marketing significantly easier."- Stewart Wesley, Strategic Partnerships at Klaviyo

How Gatsby Works

  1. Add Gatsby to your email subscriber popup from Klaviyo, Justuno, Attentive, Wisepops, Privy and more to discover social media influencers shopping on your website
  2. Instagram insights flow to Klaviyo to layer influencer data on top of other customer metrics, and to trigger segments & flows that invite your influential customers to collab
  3. Gatsby tells you when customers mention you on Instagram and passes that back to Klaviyo as well, to automatically reward those customers for spreading the word about you.

Influencer Benchmarks

  • 15-25% of your subscribers will opt to give you their Instagram username
  • 25-45% of them will have 1,000+ Instagram followers each
  • 6-10% avg Instagram engagement rate for nano & micro influencers

Overview Deck

Scroll through our video overview deck:


Growing brands like Steve Madden, Labucq and Babe Lash Cosmetics use Gatsby to gather powerful data & social media analytics on their customers for a turn-key micro influencer management experience.

Next Steps

Click "Add App", follow the onboarding guide, and go live in minutes.

Please contact us with any questions!

Gatsby is developed by a small team in California. We work hard around the clock. If you can relate, we want to work with you :)

Integrates with

  • Hubspot,
  • Zapier,
  • Klaviyo,
  • Refersion,
  • Google Tag Manager,
  • Justuno

See the app in action

Explore how the app works in an example store.

View example store

Media gallery

Works with

  • Shopify POS

    Shopify POS

    Use this app while selling in person with Shopify point of sale.

    View more POS apps


Pricing 7-day free trial

See all pricing options
Starter Plan


Get all features and track everyone in your account for $89/mo. 350 new profiles /mo included. $19 one-time per 100 more

  • Automatic influencer sourcing, engaging, measuring

  • Insights on up to 350 NEW Instagram profiles / mo

  • All integrations ie: Klaviyo

  • More..

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

5.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    100% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews

Lúcida Letra

Brett was really really helpful and supportive. I've set flows on Klaviyo that focus on different segments of Gatsby microinfluencers. ie: A flow for those who have from 1k to 5k followers, 5k to 10k and so on. That helps me to communicate in a way that encourages nanoinfluencers and also thanks larger ones in their efforts on social media by mentioning my brand. It is really useful to know my costumers and which of them are potencial influencers.

Developer reply

January 20, 2021

Thanks Vitor, was great to see how you set up your Klaviyo Flows / segmentation. Especially with filtering on the Mentioned You trigger. Thanks for choosing Gatsby!

McGovern & Company

Fantastic product! Great service setting it up in Klaviyo. Easy to use and seamless integration, thank you!! McGovern & Co.

Developer reply

January 20, 2021

Great to hear, thanks Colleen!

More Shower SPACE®

Great feature set, and a caring team to back it up. Brett took the time to help me evaluate and install. Super nice founder !

Developer reply

December 31, 2020

Thanks Patrick! Happy new year, wishing you a big 2021.