"Gatsby is awesome at telling us which of our ecommerce customers are influencers or micro-influencers and then syncing that data back to our central repository in Klaviyo for segmenting and outreach."- Steve Madden

Social Media Data You'll Get On Your Customers

• Instagram Profile Photo
• Instagram Followers, Following, Posts
• Instagram Bio
• Gatsby Influencer Score
• Track when your customers tag or mention you in Instagram media
• Engagement rate & reach per customer, per media, and per any time period
• # of Instagram followers your account added in any time period
• Captions you're mentioned in
• and more

How To Use That Data For Marketing Automation

• Connect with Klaviyo for influencer marketing automation with segments & flows
• Create new lookalike audiences based on influential customers
• Build closer relationships with your influential customers

Increase retention, UGC and referrals.

Measure ROI

With reach, engagement, time savings, increased site traffic and sales

Integration with Klaviyo

"By integrating Klaviyo and Gatsby, merchants can segment their customers by influence and develop email and SMS campaigns that make micro-influencer marketing significantly easier."- Stewart Wesley, Strategic Partnerships at Klaviyo

How Gatsby Works

1. Add Gatsby to your email subscriber popup from Klaviyo, Justuno, Attentive, Wisepops, Privy and more to discover social media influencers shopping on your website
2. Instagram insights flow to Klaviyo to layer influencer data on top of other customer metrics, and to trigger segments & flows that invite your influential customers to collab
3. Gatsby tells you when customers mention you on Instagram and passes that back to Klaviyo as well, to automatically reward those customers for spreading the word about you.

Influencer Benchmarks

• 15-25% of your subscribers will opt to give you their Instagram username
• 25-45% of them will have 1,000+ Instagram followers each
• 6-10% avg Instagram engagement rate for nano & micro influencers

Overview Deck

Scroll through our video overview deck: bit.ly/gatsbyoverview

Clients

Growing brands like Steve Madden, Labucq and Babe Lash Cosmetics use Gatsby to gather powerful data & social media analytics on their customers for a turn-key micro influencer management experience.

Next Steps

Click "Add App", follow the onboarding guide, and go live in minutes.

Please contact us with any questions!

Gatsby is developed by a small team in California. We work hard around the clock. If you can relate, we want to work with you :)