Remarketing in simple words is marketing to your existing customers. In general, These ads work much better than traditional display ads as the customer is already familiar with the brand. Ads are shown based on what visitors did on your website. One can target visitors who bought a product previously or who visited the site without buying anything. Google AdWords is one of the main platforms through which one can do remarketing and has the potential to reach 90% of the internet audience.
Dynamic remarketing is a better version of remarketing where even the ad is influenced by the products visited by a customer. For eg: A user might see an ad for shirts from amazon because he had previously browsed shirts category. Dynamic remarketing is extremely effective for ecommerce companies due to high context the ads can bring to the table.
Setting up dynamic retargeting for ecommerce is however very hard. Two obvious requirements are Google merchant center and AdWords accounts. Once these are setup, advertisers need to create a remarketing tag and implement them across the website with correct parameters. Manually editing theme files is the only manual way to do this which results in lot of errors.
AdNabu automatically creates the remarketing tag and implements it across all the pages. You do not have to edit any files or do anything manually. We will also create audiences in AdWords so that any new campaign can take advantage of them. The following are the audiences created by Adnabu automatically
One has to create a remarketing campaign manually in Google AdWords to take advantage of the audiences created by AdNabu automatically. We recommend creating different ad groups inside a new remarketing campaign based on how much deeper in the funnel users where. Some good examples are as follows
PS: You can create a remarketing campaign through our app too.
Kindly follow the following 3 steps to set up dynamic remarketing pixel app
After the three steps, you will be asked to set up a recurring payment. Once the payment is accepted, the app will automatically set the tags across your website and create the audiences.
Dynamic remarketing will help you show highly relevant ads to users. These ads will have data of the products they viewed or added to cart.
This app creates a dynamic remarketing tag and implements them across your website with correct parameters. It also goes through your products and collections and creates page wise audiences in Adwords. Kindly refer screenshots.
No. This app is paid and costs $9.99 per month.
If you uninstall the app, the dynamic remarketing tags will stop working.
Yes. Google merchant center is required for dynamic remarketing ads. Google uses merchant center to fetch products and images to be shown in an ad.
Yes. Once the tag is set for you in all pages and the audiences created in Adwords, you will get an option to create the remarketing campaigns in Adwords.