Easy Tag ‑ GTM & Data Layer
- Pricing
-
$349 one-time charge
- Highlights
- Use directly in Shopify admin
- Works with the latest themes
- Rating
- 4.0 (78)
- Developer
- TAGinstall
Featured images gallery
Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate.
Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate. Easy Tag ensures the data is gathered and reported correctly, taking the guesswork out of marketing. Start basing your decisions on accurate data and grow your e-commerce business. Easy Tag is quick and easy to install; improves data accuracy; optimised for speed; saves days of work.
- Google Tag Manager installation for Shopify
- Pre-built data layer with all e-commerce events ("purchase", "addToCart"...)
- Over 50 ready-made tags - GA4, Google Ads, Facebook, Pinterest & more
- Checkout Extensibility support
- Highlights
- Use directly in Shopify admin
- Works with the latest themes
Languages
English and French
Works with
- Checkout
- Web Pixels API
- Google Tag Manager
- Google Ads
- GA4
- Facebook Pixel
- Klaviyo
Categories
Customer behavior
Marketing and sales
Visuals and reports
Pricing
One-time charge
$349 one-time charge
All charges are billed in USD.
Reviews (78)
Misleading Pricing – One-Time Payment Was a Scam
I purchased this app for a hefty one-time fee of $349, trusting the promise that it was a lifetime deal. Now the team has unilaterally shifted to a subscription model, completely going back on their word. This is deceptive and unethical—if I had known this was temporary, I would have never paid that amount.
It feels like a bait-and-switch. No grandfathering, no courtesy notice—just a stealthy push into recurring fees. Shopify should look into this behavior. Absolutely do not recommend this app unless you’re okay with being blindsided down the line.
We're truly sorry to hear you're unhappy with the pricing transition.
When you purchased EasyTag in 2022, we offered a one-time payment option, which was valid and honored for over 18 months. During that time, you received full access to the app with no recurring charges. We’re proud we were able to offer that value.
In 2024, Shopify introduced major changes to how ecommerce tracking works—particularly around Checkout Extensibility. These updates required us to completely rebuild core parts of the app to remain functional and compliant. To support this ongoing work and continue providing reliable service, we had to transition to a subscription model.
This change wasn’t taken lightly, and we understand it may be frustrating—especially for long-time users. We reached out to affected customers during the transition and have always welcomed direct communication to help find fair solutions.
We stand by the quality of our app and support, and we remain committed to transparency and fairness. If you're open to it, we’d be glad to continue this conversation privately and work toward a resolution.
I initially purchased it because it was advertised as a one-off payment - which, by the way, was quite expensive. Now, they're shifting to a subscription model, and the new pricing is far from affordable. This sudden change feels misleading and unfair. I genuinely feel scammed. If I had known this was coming, I never would have made the purchase.
We're truly sorry to hear that you're disappointed, and we appreciate you taking the time to share your feedback.
We understand how frustrating it can be when pricing models change. Our shift to a subscription model was not a decision made lightly—it was necessary to ensure we can continue delivering a quality service, updates, improvements, and support in a sustainable way.
That said, we completely understand your concern about fairness. We are currently exploring options to better support early adopters like you—whether through extra features, discounts, or other ways to recognize your loyalty and investment.
Please reach out to us directly, so we can look into your situation specifically and do our best to make things right.
Thank you again for your honest feedback—it helps us grow and improve.
Outstanding support – above and beyond!
Radi didn’t just help me set up the Easy Tag app correctly — he went above and beyond by thoroughly investigating compatibility issues with other apps (like Consentmo) and addressing them over multiple sessions. He provided clear explanations, valuable insights, and stayed involved until everything worked exactly as expected.
I’m extremely grateful for the time and dedication. This level of support is rare in the Shopify ecosystem. Highly recommended!
Cannot recommend. Neither easy to use or intuitive to use. Wasted MONEY..
Hello there,
Radi from Easy Tag here. Thanks for your feedback.
You have used the app for 12 minutes only.
I'm so sorry it didn't work for you.
We'll be more than happy to help you out, if you change your mind.
All the best!
Nous recommandons totalement cette application. Elle vous permet de connecter très facilement Google Tag Manager avec votre site internet et ainsi suivre les données et actions de vos utilisateurs. Par ailleurs, l'équipe est très réactive et professionnelle. Ils vont vous accompagner en cas de difficulté dans la mise en place de l'application.
Support
App support provided by TAGinstall.
Resources
Developer
Launched
November 18, 2020
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