Reviews (73)

Overall rating
4.1
Counts per rating level
  • 90% of ratings are 5 stars
  • 0% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 8% of ratings are 1 stars
June 4, 2026

The app works perfectly, all data is correctly sent to the data layer, even on the checkout and thank you pages.

It has one of the best customer support services we've found.

HIFAS DA TERRA
Spain
About 1 year using the app
July 8, 2025

Misleading Pricing – One-Time Payment Was a Scam

I purchased this app for a hefty one-time fee of $349, trusting the promise that it was a lifetime deal. Now the team has unilaterally shifted to a subscription model, completely going back on their word. This is deceptive and unethical—if I had known this was temporary, I would have never paid that amount.

It feels like a bait-and-switch. No grandfathering, no courtesy notice—just a stealthy push into recurring fees. Shopify should look into this behavior. Absolutely do not recommend this app unless you’re okay with being blindsided down the line.

BrahmatellsStore
India
Over 2 years using the app
TAGinstall replied July 10, 2025

We're truly sorry to hear you're unhappy with the pricing transition.

When you purchased EasyTag in 2022, we offered a one-time payment option, which was valid and honored for over 18 months. During that time, you received full access to the app with no recurring charges. We’re proud we were able to offer that value.

In 2024, Shopify introduced major changes to how ecommerce tracking works—particularly around Checkout Extensibility. These updates required us to completely rebuild core parts of the app to remain functional and compliant. To support this ongoing work and continue providing reliable service, we had to transition to a subscription model.

This change wasn’t taken lightly, and we understand it may be frustrating—especially for long-time users. We reached out to affected customers during the transition and have always welcomed direct communication to help find fair solutions.

We stand by the quality of our app and support, and we remain committed to transparency and fairness. If you're open to it, we’d be glad to continue this conversation privately and work toward a resolution.

July 3, 2025

I initially purchased it because it was advertised as a one-off payment - which, by the way, was quite expensive. Now, they're shifting to a subscription model, and the new pricing is far from affordable. This sudden change feels misleading and unfair. I genuinely feel scammed. If I had known this was coming, I never would have made the purchase.

My Tool Expert
United Kingdom
Over 1 year using the app
TAGinstall replied July 4, 2025

We're truly sorry to hear that you're disappointed, and we appreciate you taking the time to share your feedback.

We understand how frustrating it can be when pricing models change. Our shift to a subscription model was not a decision made lightly—it was necessary to ensure we can continue delivering a quality service, updates, improvements, and support in a sustainable way.

That said, we completely understand your concern about fairness. We are currently exploring options to better support early adopters like you—whether through extra features, discounts, or other ways to recognize your loyalty and investment.

Please reach out to us directly, so we can look into your situation specifically and do our best to make things right.

Thank you again for your honest feedback—it helps us grow and improve.

November 28, 2025

I spent 349 dollars on an app that promised a one-time price, and now I find myself paying 100 dollars a month to continue using the service. It's a scam! I want my 349 dollars back!
I will report the incident to the competent authorities having proof with screenshots and videos of the one-off payment from when I signed up for the subscription

ToPlant
Italy
Over 2 years using the app
November 8, 2024

Nous recommandons totalement cette application. Elle vous permet de connecter très facilement Google Tag Manager avec votre site internet et ainsi suivre les données et actions de vos utilisateurs. Par ailleurs, l'équipe est très réactive et professionnelle. Ils vont vous accompagner en cas de difficulté dans la mise en place de l'application.

Ines de la Fressange Paris
France
Over 3 years using the app
February 6, 2024

Great app! The support is fantastic and they really make the effort to ensure that everything is set up correctly. Would recommend :-)

24 Workwear
United Kingdom
About 1 year using the app
Edited October 27, 2023

I have been using the app for over 1 year, This is my SECOND REVIEW and I need to say that without a doubt it was the best choice we made. The technical support and concern for the customer is top-notch!!!!
Thank you Viktor !!!

Charles Chips
United States
12 months using the app
November 22, 2022

Within a minute they responded and hopped online to resolve the issue. That's far above what should be expected. Product works great as well!

everscape
Canada
6 months using the app
March 7, 2023

The Google Tag Manager Installer app is fantastic! It made setting up and managing Google Tag Manager on my Shopify store a breeze. The installation process was straightforward, and the app's intuitive interface made it easy to create and manage tags. I highly recommend this app to anyone looking to streamline their Google Tag Manager setup on Shopify.

Anywell
United Kingdom
3 months using the app
May 11, 2021

Great app and great support!
I had a small parameter problem ; they answered my support email in less than a few hours, arranged an appointment for a day later and solved it with me in less than 20 min. They were really professional as they could explained me in details why I did not properly setup my tags. They even had a check on the others tags to see if the rest works properly.
New features are also coming soon so the price of this extension worth every penny. Definitely recommended for anyone setting up tags on Shopify!

Dr. Wolff Official Store (Singapore)
Singapore
3 months using the app