Easy Tag ‑ GTM & Data Layer

Name: Easy Tag ‑ GTM & Data Layer
Brand: TAGinstall
Rating: 4.4 (67 reviews)

Pricing: $99/month
Rating: 4.4 (67)
Developer: TAGinstall

Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate.

Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate. Easy Tag ensures the data is gathered and reported correctly, taking the guesswork out of marketing. Start basing your decisions on accurate data and grow your e-commerce business. Easy Tag is quick and easy to install; improves data accuracy; optimised for speed; saves days of work.

Google Tag Manager installation for Shopify
Pre-built data layer with all e-commerce events ("purchase", "addToCart"...)
Over 50 ready-made tags - GA4, Google Ads, Facebook, Pinterest & more
Checkout Extensibility support

Languages

English and French

Works with

Checkout
Shopify Admin
Facebook Pixel
GA4
Google Ads
Google Tag Manager
Klaviyo
Web Pixels API

Pricing

Choose the plan that best fits your business.

Starter

$99 / month

Features

Standard support
Data Layer
Google Tag Manager
Checkout Extensibility pixels
50+ marketing tags
Google Consent Mode V2 (GDPR or CCPA)
Health checks

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.

Reviews (67)

Overall rating

4.4

Counts per rating level

93% of ratings are 5 stars
62
0% of ratings are 4 stars
0% of ratings are 3 stars
1% of ratings are 2 stars
1
6% of ratings are 1 stars
4

All reviews

June 4, 2026

The app works perfectly, all data is correctly sent to the data layer, even on the checkout and thank you pages.

It has one of the best customer support services we've found.

HIFAS DA TERRA

Spain

About 1 year using the app

November 28, 2025

I spent 349 dollars on an app that promised a one-time price, and now I find myself paying 100 dollars a month to continue using the service. It's a scam! I want my 349 dollars back!
I will report the incident to the competent authorities having proof with screenshots and videos of the one-off payment from when I signed up for the subscription

ToPlant

Italy

Over 2 years using the app

March 8, 2024

Excellent support. The team at Easy Tag know their stuff and helped me install and test GA4 + Consent Mode + CookieBot. Very professional and helpful.

Saved me a lot time and hassle!

Honey Willow - handmade jewellery

United Kingdom

2 days using the app