How Did You Hear About Us?

This is a very common question asked by a lot of consumer facing businesses as it helps them understand where their customers are coming from. It's a very simple question but if the data is used correctly it can provide crucial insights when shaping marketing campaigns.

How will this help me?

Knowing the sources of conversion on your site, you are able to shape your future marketing campaigns to get maximum impact. If you have a lot of conversions coming from social media, this will tell you it’s a highly effective sales channel and you should continue to push activity and maybe even increase efforts in that area.

If you're running a marketing campaign or spending money on a particular channel you will appreciate our latest Revenue Breakdown by Response chart. Viewing the total order value of each response type is crucial for making decisions on future spend.

Finally, this data will identify the poor performing channels and allows you to take appropriate action. This could be either focus more efforts and resource to improve that channel or cut budgets and focus on the high performing channels.

Why wouldn't I just use campaign tracking?

Campaign or source tracking is a lot more complex than it used to be, due to the number of devices and methods a customer can use to find you. Sometimes a tracking code doesn't tell the whole story. For example, your customers could be seeing an advert on their phone from a social media page. But they decide to wait until they get home and search for you on their tablet or laptop. This would be tracked as direct or organic search, but in reality, it was that social advert which brought the traffic. Using the Grapevine Post-Purchase Survey app, that customer can now tell you exactly how they found you

Connecting with your customers and asking them the question directly is a more personal way to segment your customer base. The insight you get from your customers is always going to be better than tracking ID's and pixels.