Identify best sales channels
Use this simply question to find out which of your sales channels are performing the best
Analyse the results
Use the channel stats to assess the cost/benefit of focusing resource on that channel to improve your marketing efficiency
Understand your customers
Use the results to understand where your customers are and what their spending habits are.
About Grapevine How Did you Hear App
How Did You Hear About Us?
This is a very common question asked by a lot of consumer facing businesses as it helps them understand where their customers are coming from. It's a very simple question but if the data is used correctly it can provide crucial insights when shaping marketing campaigns.
How will this help me?
By knowing the sources of conversion, you are able to shape your future marketing campaigns to get maximum impact. If you have a lot of conversions coming from social media, this will tell you it’s a highly effective sales channel and you should continue to push activity and maybe even increase it.
Equally, if you're running a marketing campaign or spending money on a particular channel you can cross reference the spend with the true return.
Finally, this data will identify the poor performing channels and allows you to take appropriate action. This could be either focus more efforts and resource to improve that channel or cut budgets and focus on the high performing channels.
Why wouldn't I just use campaign tracking?
Campaign or source tracking is a lot more complex than it use to me, due to the number of devices and methods a customer can find you. Sometimes a tracking code doesn't tell the whole story. For example, your customers could be seeing an advert on their phone from a social media page. But they decide to wait until they get home and search for you on their tablet or laptop. This would therefore be tracked as direct or organic search. But in reality, it was that social advert which brought the traffic. That customer would be able to tell you exactly how they found you and the channel can be correctly identified.
Also, sometimes it's nicer to connect with your customers and ask them the question directly. The insight you get from your customers is always going to be better than tracking ID's and pixels
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Overall rating Based on 24 reviews
Most recent reviews
nice app, just have to get orders to see how effective it is, but nice free app for the time being to see if it works for my store
Bouteille Mania | La Bouteille dans tous ses états !
Simple a configurer et complète. Vraiment intéressante. Sera je n'en doute pas très utile dans l'optimisation de nos campagnes de communication
Useful, simple and does the job.