Handle SEO

With an ever growing number of online stores, what's the best way to get noticed? SEO is the answer.

Products listed on Shopify stores depend upon a few important and often ignored product attributes including the product title and URL handle. The URL handle itself needs special attention as it is what the users see on their browser's address bar and can be misleading to users as well as search engines, if wrong. Also, a wrong URL handle can get embarrassing if it bears no resemblance to the product.

A frequent cause of products ending up with wrong handles is due to creation of products as a copy of another product. For example, if you first create a product called Red Hat, Shopify will assign the handle red-hat to the product which is added to the end of the product URL. Now, if you copy this product to another one, and change the title to Blue Hat after the product is created, Shopify will keep the handle as copy-of-red-hat which corresponds to the original title.

Or it may happen that sometime after creating Red Hat, you come back and change the title to Super Red Hat. Since product title updates do not automatically trigger handle update, you may end up with a title-handle mismatch.

This is where the Handle SEO app can help by handling your product handle updates. It can analyze your products and identify title-handle mismatches which can be fixed with the click of a button. You have the option of also creating product URL redirects in case any of your customers had bookmarked the original product URLs.

If your store has a large number of products, we recommend using the new background modes which can Analyze and / or Fix the product handles in the background and send you an email with the results.

Please note that the app works only for English language titles and handles.

Hope you like the app. Please feel free to send us your feature / app suggestions.