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Happy Birthday Email

Happy Birthday Email

Developed by Union Works

29 reviews
Price: Free – $20.00 / month Free Trial: 7 days More info
  • Automatically generates a unique discount code for every customer
  • Automated emails are one of the best ways to drive conversions
  • Helps build a friendly brand reputation

***Now with automatic discount code generation***

This app now automatically generates a unique discount code for every single customer at the time of the email being broadcast. This means that customers wont be able to share their code and use it more than one time.

Why Birthday emails should be a part of every Shopify merchants marketing campaigns

It's been proved time and time again that these marketing campaigns generate one of the highest conversion rates of all email campaigns. Experian conducted some analysis of the results of multiple birthday email campaigns and found the following:

481% higher transaction rates than promotional emails

342% higher revenue per email than promotional emails

179% higher unique click rates than promotional emails

What does Happy Birthday app do?

This app captures the birthdate of customers and then automatically emails them to wish them a Happy Birthday email. You can choose to either send them a special message or also include a discount code or promotion that is exclusive to them.

When a customer makes a purchase we ask them on the 'thank you page' for their date of birth, this date is then stored in our app. The app will then store the birthdate of the customer and fire an email to them on that day.

What are the benefits of offering a Birthday Discount?

This app is a great way to delight and excite your existing customers. It's a nice touch from the brand to remember their birthday and gives you the chance to wish your customers a happy birthday. The discount code acts as a gift, which will encourage customers to come back to your store and buy again.

Improve conversion rate

This will help to drive sales throughout the year and encourage repeat purchase. Sending a happy birthday automated email is one of the best converting marketing email campaigns.

Retain loyal customers

It will help to bring back old customers and make the best use of your database. There are two ways to drive revenue, by obtaining new customers and increasing total spend per existing customer. This is a great way to drive up the average lifetime spend of your existing customers. This method is often the easier of the two revenue driving techniques.

Strengthen brand reputation

It's a nice touch which will delight your customers when they are surprised with their birthday message.

As a merchant what can I control?

Discount code

As a merchant you can control the amount of discount and type of discount offered to customers. You can set the time limit of that discount to be redeemed and also control what collections/products you want the discount code to be applied to. You can also control minimum spends to ensure customers aren't getting products for free.

Discount codes can either be manually defined or we can automatically generate the discount code and have a unique code for every customer. This means you can ensure they only get used once per customer.

The Email Communications

As a merchant you can also change and customise the email copy that is sent out to the customers. This means you can put you own personal touch on the message and ensure it's within your brands tone of voice.

Automated Emails

Sending automated emails allows you to segment and personalise your email marketing. By setting up rules and having emails fire when a criteria is hit, you hit the customer at the right time with the right message. This is crucial to drive conversions

Data Export

We've introduced the ability to export all birthday data to a CSV file allowing you to upload to your preffered email platform such as Klaviyo or Mailchimp. You can then switch the emails off from the app and use the app to collect the data

What are the pricing tiers

We have created plans for all store sizes from those just starting out to custom plans for enterprise level stores.

  • FREE - Store up to 50 birthdays to get your started.
  • $5 P/M - Up to 1000 stored birthdays
  • $10 P/M - Up to 5000 stored birthdays
  • $20 P?M - Up to 15,000 stored birthdays
  • CUSTOM - We also create custom plans for stores that are storing over 15,000 birthdays

  • Happy Birthday Email reviews

    29 reviews
    1. 5 stars (29 reviews)
    2. 4 stars (0 reviews)
    3. 3 stars (0 reviews)
    4. 2 stars (0 reviews)
    5. 1 star (0 reviews)

    Just installed and have had a large % of customers provide their bday. Should be valuable once their birthdays start rolling around. Great support as well!


    Awesome support! I love to treat my customers so a birthday gift was a no brainer.


    All I can say is, "I LOVE THIS APP!!!" Easy to use and looks great!
    Thank you!!!


    I like the app! I was debating using an automation from Mailchimp, but I like how this app creates discount coupons for you automatically. Support was fast, and very helpful. I'm picky with the apps that I use out of performance concerns for my site and out of complexity concerns for what apps I need to keep on top of -- but this one looks like a keeper.


    Great app! Will be even better when their planned updates are added - like allowing the option to send the Bday Email before the customer's actual bday. As stated in most other reviews - the customer service is helpful, fast and friendly (just make sure to check your spam folder).
    Recommended for anyone with a Shopify store. Easy add on for building sales and customer loyalty.


    This is a great app to offer personalized customer service to your store customers. It was easy to set up and use, and I had an idea to personalize the message itself so I emailed the app developer. They got right back to me and implemented my request. Great customer service! Highly recommend!


    Top notch support, awesome app. Super easy to install and use. App does all the work for you


    Easy to install and set up. Looking forward to getting the effect on sales. Plus Sam is adding a personal touch to it - which is great!


    Easy to install, great customer service. I am sure this small personal touch will work really well for customer loyalty, sales generation and marketing.



    Sam is the man. He is everything that we Iook for in great customer service, which is hard to find these days. Plus he is super fast and very helpful!!! Highly recommend this app and sam, again he is the man!!!!

    Free – $20.00 / month

    Automatically send your customers a happy birthday automated email on their special day from FREE - $20 per month

    7 days

    Support & Sales

    Union Works
    Get Support


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