Reward Customer Loyalty
Show customers that you care with a discount on their birthday. Reinforce your brand values and build customer loyalty
Automated Email Campaign
Within minutes your birthday email campaign will be ready to collect birthdays and reward customers with birthday discounts
Personalise the discount value, send time, subject line, messaging, logo and styling to match your store's branding
About Happy Birthday Email Discounts
Start rewarding customer loyalty with a unique birthday discount
Reward Customer Loyalty & Drive Repeat Business
Happy Birthday App enables you to drive repeat business by rewarding loyal customers with a timely birthday incentive or discount for your store.
Get up and running with our default settings or customise your subject line, email message, logo and colours to fully match your brand and start growing your birthday club today.
**Latest updates - Integrations added for Omnisend and Privy
How it Works
The Happy Birthday App allows you to collect your customers’ birthdays in three ways:
1) A Birthday Sign-up Form on your stores Thank You page (also known as the Order Status Page) which appears after every successful purchase
2) A custom Birthday Sign-up Page which you can direct previous customers to and link to in the footer of your Shopify theme
3) A Birthday Sign-up feature in the Shopify PoS (Point of Sale) app for in-store customers to provide their date of birth
If you have collected customer birthday information outside of your Shopify store, then you can also choose to import that data using our CSV (Comma Separated Value) upload feature.
Once added, your customers will receive an email from you on their birthday. You can choose to send a simple custom birthday greeting, or choose to include a unique “single usage” discount code for your store.
Our reports show that Merchants using our Happy Birthday App are achieving an average email open rate of 60%, click through rates of 10% and conversion rates of 5%.
The Benefits of Happy Birthday Campaigns?
Building strong relationships with your customers is vital to the long term success of your business. Birthdays represent a unique opportunity to get in touch with your loyal customers and offer them a great reason to revisit and buy from your store.
Happy Birthday App campaigns help:
- Increase your brand's visibility — Birthday campaigns are a great way to remind your customers of your store and your products
- Reward loyalty — Say thank you to your loyal and regular customers with a special birthday offer
- Drive repeat business — Unlike BFCM (Black Friday Cyber Monday), birthdays happen all year round and are a great way to encourage repeat business
- Improve your store's conversion rate — Our reports show that birthday email campaigns are one of the best-converting marketing campaigns available to merchants today
Connect to Omnisend, Privy, MailChimp, Klaviyo and More!
The Happy Birthday App integrates with Omnisend, MailChimp, Klaviyo, and SMSBump letting you create and send the Birthday Email or SMS messages as well as any automated follow up emails directly from your third-party email platform.
- Shopify POS,
Use this app while selling in person with Shopify point of sale.
Pricing 30-day free trial
Store up to 1,000 customer birthdays
Ready to go on install
Style campaigns to match your brand
Dedicated Birthday Sign-up Page
Works with POS
Store up to 5,000 customer birthdays
Plus all the benefits of the Base plan
Store up to 15,000 customer birthdays
Plus all the benefits of the Growth plan
Custom Plans From
Store 15,000+ customer birthdays
Plus all the benefits of the Established plan
Ideal for high traffic, high order volume sites
* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.
Overall rating Based on 95 reviews
Most recent reviews
I am very new to Shopify and starting my on line boutique from scratch everything is a learning experience, trying to bring more customers to the store is challenging to say the least! This app is a very easy and useful tool to help bring customers to your site. Its defiantly worth at least trying out first, but i am sure anyone that uses it see how easy it is to set up and will continue to use it after the free trial.
Thanks for your great review and good luck with the launch of your online boutique and building your Birthday Club!
Empire Skate Australia
Great app, easy to setup and configure and has great flexibility with its many integrations. Having it integrate with Klaviyo is awesome. Sam and the team at Union Works are always so helpful and quick to respond to any questions. Love it.
Hi Matt, thanks for the great review, we're really pleased that you're enjoying the app!
I use this app gift my customers and create daily conversions! Very Easy Set Up! Would be nice if it showed more data like: Birthdays by date or date range!
Thanks for taking the time to leave us a review, it is much appreciated... We are planning improvements to provide more visibility of upcoming Birthdays, so thanks for the feedback, we'll feed this into the requirements.