This app now automatically generates a unique discount code for every single customer at the time of the email being broadcast. This means that customers wont be able to share their code and use it more than one time.
It's been proved time and time again that these marketing campaigns generate one of the highest conversion rates of all email campaigns. Experian conducted some analysis of the results of multiple birthday email campaigns and found the following:
This app captures the birthdate of customers and then automatically emails them to wish them a Happy Birthday email. You can choose to either send them a special message or also include a discount code or promotion that is exclusive to them.
When a customer makes a purchase we ask them on the 'thank you page' for their date of birth, this date is then stored in our app. The app will then store the birthdate of the customer and fire an email to them on that day.
This app is a great way to delight and excite your existing customers. It's a nice touch from the brand to remember their birthday and gives you the chance to wish your customers a happy birthday. The discount code acts as a gift, which will encourage customers to come back to your store and buy again.
This will help to drive sales throughout the year and encourage repeat purchase. Sending a happy birthday automated email is one of the best converting marketing email campaigns.
It will help to bring back old customers and make the best use of your database. There are two ways to drive revenue, by obtaining new customers and increasing total spend per existing customer. This is a great way to drive up the average lifetime spend of your existing customers. This method is often the easier of the two revenue driving techniques.
It's a nice touch which will delight your customers when they are surprised with their birthday message.
As a merchant you can control the amount of discount and type of discount offered to customers. You can set the time limit of that discount to be redeemed and also control what collections/products you want the discount code to be applied to. You can also control minimum spends to ensure customers aren't getting products for free.
Discount codes can either be manually defined or we can automatically generate the discount code and have a unique code for every customer. This means you can ensure they only get used once per customer.
As a merchant you can also change and customise the email copy that is sent out to the customers. This means you can put you own personal touch on the message and ensure it's within your brands tone of voice.
Sending automated emails allows you to segment and personalise your email marketing. By setting up rules and having emails fire when a criteria is hit, you hit the customer at the right time with the right message. This is crucial to drive conversions