Happy Birthday Emails by UW

Happy Birthday Emails by UW

Pricing
From $10/month. Free trial available.
Highlights
Use directly in Shopify admin
Works with the latest themes
Rating
5.0 (142)

Send a birthday email with a discount to build loyalty and repeat purchases

Happy Birthday Email lets you celebrate every customer’s birthday with a personalised email and birthday discount. Collect birth dates online or in-store, then send automated birthday emails that drive sales and boost loyalty. Use it as a simple birthday loyalty program or connect it with your email platform. You’ll build stronger relationships and gain insight into customer age and anniversaries too.

Happy Birthday Email lets you celebrate every customer’s birthday with a personalised email and birthday discount. Collect birth dates online or in-store, then send automated birthday emails that drive sales and boost loyalty. Use it as a simple birthday loyalty program or connect it with your email platform. You’ll build stronger relationships and gain insight into customer age and anniversaries too. more
  • Send birthday emails with personalised messages and discounts
  • Run a birthday loyalty campaign with zero ongoing effort
  • Collect birthdays and age data at checkout, POS, or landing pages
  • Works with your email platform or sends happy birthday emails for you
  • Populates Shopify’s customer birthday metafield
Highlights
Use directly in Shopify admin
Works with the latest themes

Languages

English

Works with

Pricing

Base

$10 / month

  • Store up to 1k Birthday Club members
  • Compatible with checkout app blocks
  • Send birthday emails and follow-ups
  • Connects to Klaviyo and other ESPs
  • Capture birthdays online and in-store
  • Add birthdays to customer metafields
  • Track revenue from birthday emails
  • Break down customers by age group

28-day free trial

Growth

$20 / month

  • Store up to 5k Birthday Club members
  • Compatible with checkout app blocks
  • Send birthday emails and follow-ups
  • Connects to Klaviyo and other ESPs
  • Capture birthdays online and in-store
  • Add birthdays to customer metafields
  • Track revenue from birthday emails
  • Break down customers by age group

28-day free trial

Unlimited

$40 / month

  • Store unlimited Birthday Club members
  • Compatible with checkout app blocks
  • Send birthday emails and follow-ups
  • Connects to Klaviyo and other ESPs
  • Capture birthdays online and in-store
  • Add birthdays to customer metafields
  • Track revenue from birthday emails
  • Break down customers by age group

28-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (142)

Overall rating
5
Counts per rating level
  • 98% of ratings are 5 stars
  • 1% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 1% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly recommend this app for boosting customer engagement by sending automated birthday emails with discounts, which improves sales and email metrics. They appreciate its easy integration with Klaviyo and Shopify POS, customizable email content, and adjustable discount deadlines. The app is praised for its straightforward installation and usability. The support team is also commended for their responsiveness and assistance.

December 10, 2025

So far a good experience. Stu was a great help and support through the process. We already made some sales in the first week of use. Simple to use. Looking forward to the future use.

Gina's Woofs
Slovenia
About 1 month using the app
Union Works Apps replied December 11, 2025

Many thanks for your kind review. It was a pleasure helping to customise your Birthday campaign and it's great to hear that you're already seeing results. We're always happy to help further if needed.

September 8, 2025

We've been using this app for over a year. It has been a simple and very relevant way to get users to come back. The support was super prompt whenever we've reached out to them. Easy to use app. Highly recommend!

Quirksmith
India
Over 1 year using the app
Union Works Apps replied September 8, 2025

Thanks for your super review Pragya, we really appreciate it. Great to hear how the app is helping your customers return via a Birthday campaign. It was a pleasure helping out.

September 19, 2025

This app is fantastic! I love that I had the opportunity to customize a lot of the elements for how this app is implemented. After a few weeks I had a small hiccup with how my birthday members were subscribed so I reached out to the Happy Birthday team. A member on their team, Stu Jones, worked tirelessly to make sure that our app was functioning perfectly. I cannot speak highly enough about how Stu helped our company. I HIGHLY recommend this for any business!

Lighthearted Candle Company
United States
24 days using the app
Union Works Apps replied September 22, 2025

Thanks for the awesome review Clayton. It was a real pleasure working on a Birthday Club solution with you. Great to see it's working well and treating your customers on their big day.

Support

App support provided by Union Works Apps.

Or visit their support portal

Developer

Union Works Apps

86-90 Paul Street, London, EC2A 4NE, GB

Launched

June 23, 2017

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