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Happy Birthday Email

Happy Birthday Email

Developed by Union Works

34 reviews
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Price: Free – $20.00 / month Free Trial: 7 days More info
  • Automatically generates a unique discount code for every customer
  • Automated emails are one of the best ways to drive conversions
  • Helps build a friendly brand reputation

New Features November 2017

Send timing


You can now define the timing of the birthday email, so you can decide to send it X days before the birthday.


You can also set the time of day that the email is sent.

***Now with automatic discount code generation***


This app now automatically generates a unique discount code for every single customer at the time of the email being broadcast. This means that customers won't be able to share their code and use it more than one time.

Why Birthday emails should be a part of every Shopify merchants marketing campaigns

It's been proved time and time again that these marketing campaigns generate one of the highest conversion rates of all email campaigns. Experian conducted some analysis of the results of multiple birthday email campaigns and found the following:

481% higher transaction rates than promotional emails


342% higher revenue per email than promotional emails


179% higher unique click rates than promotional emails

What does Happy Birthday app do?


This app captures the birthdate of customers and then automatically emails them to wish them a Happy Birthday email. You can choose to either send them a special message or also include a discount code or promotion that is exclusive to them.

When a customer makes a purchase we ask them on the 'thank you page' for their date of birth, this date is then stored in our app. The app will then store the birthdate of the customer and fire an email to them on that day.

What are the benefits of offering a Birthday Discount?


This app is a great way to delight and excite your existing customers. It's a nice touch from the brand to remember their birthday and gives you the chance to wish your customers a happy birthday. The discount code acts as a gift, which will encourage customers to come back to your store and buy again.

Improve conversion rate


This will help to drive sales throughout the year and encourage repeat purchase. Sending a happy birthday automated email is one of the best converting marketing email campaigns.

Retain loyal customers


It will help to bring back old customers and make the best use of your database. There are two ways to drive revenue, by obtaining new customers and increasing total spend per existing customer. This is a great way to drive up the average lifetime spend of your existing customers. This method is often the easier of the two revenue driving techniques.

Strengthen brand reputation


It's a nice touch which will delight your customers when they are surprised with their birthday message.

As a merchant what can I control?

Discount code


As a merchant you can control the amount of discount and type of discount offered to customers. You can set the time limit of that discount to be redeemed and also control what collections/products you want the discount code to be applied to. You can also control minimum spends to ensure customers aren't getting products for free.

Discount codes can either be manually defined or we can automatically generate the discount code and have a unique code for every customer. This means you can ensure they only get used once per customer.

The Email Communications


As a merchant you can also change and customise the email copy that is sent out to the customers. This means you can put you own personal touch on the message and ensure it's within your brands tone of voice.

Automated Emails


Sending automated emails allows you to segment and personalise your email marketing. By setting up rules and having emails fire when a criteria is hit, you hit the customer at the right time with the right message. This is crucial to drive conversions.

Data Export


We've introduced the ability to export all birthday data to a CSV file allowing you to upload to your preffered email platform such as Klaviyo or Mailchimp. You can then switch the emails off from the app and use the app to collect the data

Birthday Capture Form (BETA)


Shopify Merchants love our Happy Birthday Email App, however there was always something missing… a way to capture birthdays of past customers and those who might not process an order... well, here it is.

You can use this feature to ask ALL of your previous customers to provide their birthdate on a landing page that sits on your Shopify store. Sending out an email campaign to your Customers, perhaps with a sneak peak of what might await them on their Big Day, will encourage them to leave their Birthdate for you to surprise and delight them when the time is right!.

What are the pricing tiers


We have created plans for all store sizes from those just starting out to custom plans for enterprise level stores.



  • FREE - Store up to 50 birthdays to get your started.

  • $5 P/M - Up to 1000 stored birthdays

  • $10 P/M - Up to 5000 stored birthdays

  • $20 P?M - Up to 15,000 stored birthdays

  • CUSTOM - We also create custom plans for stores that are storing over 15,000 birthdays


Happy Birthday Email reviews

34 reviews
  1. 5 stars (34 reviews)
  2. 4 stars (0 reviews)
  3. 3 stars (0 reviews)
  4. 2 stars (0 reviews)
  5. 1 star (0 reviews)

Every Shopify store owner should install this! This is a no-brainer since it is free for the first 50 customers who log with their birthdates. Try it to know the following:

1) how follow-up is being done (coupons or discounts)
2) what a good support service (next-day email reply) this company provides.

No doubt in my mind, everyone should try it!

posted

This app is a must, if you don't already have this in your shopify system then do yourself a favour and spend the money its worth every penny.. And your customers are going to love it and that you have thought about them for their special day. A massive thanks to all the staff and especially Sam who has gone above and beyond to help me get this app integrated and working like a dream. Also an even bigger thanks to everyone for listening to my ideas and putting them into play so quick. I had an idea of what i needed and how i needed it to work and they have been the only and i mean ONLY company that are able to do this.. THANKYOU!!!!

posted

Awesome app and even better customer service!

posted

Awesome app! We see a lot of birthdays added to our database. And the birthday emails do have great open rates and conversion rates. You are missing out on revenue if you don't use this app.
Support is also great, when we have questions.

posted

Great app, really easy to use and very cleverly designed, they have thought of everything. I am delighted that we can capture this useful information and send customers discounts on their birthdays, its a very clever idea and take up has been really good. thank you Union Works! Look forward to seeing your other apps.

posted

Just installed and have had a large % of customers provide their bday. Should be valuable once their birthdays start rolling around. Great support as well!

posted

Awesome support! I love to treat my customers so a birthday gift was a no brainer.

posted

All I can say is, "I LOVE THIS APP!!!" Easy to use and looks great!
Thank you!!!

posted

I like the app! I was debating using an automation from Mailchimp, but I like how this app creates discount coupons for you automatically. Support was fast, and very helpful. I'm picky with the apps that I use out of performance concerns for my site and out of complexity concerns for what apps I need to keep on top of -- but this one looks like a keeper.

posted

Great app! Will be even better when their planned updates are added - like allowing the option to send the Bday Email before the customer's actual bday. As stated in most other reviews - the customer service is helpful, fast and friendly (just make sure to check your spam folder).
Recommended for anyone with a Shopify store. Easy add on for building sales and customer loyalty.

posted
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Free – $20.00 / month

Automatically send your customers a happy birthday automated email on their special day from FREE - $20 per month

7 days

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Integrations

Klaviyo
Mailchimp

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