Powerful new features, services and plugins for your Shopify store

All Apps / Marketing / Happy Birthday Email

Happy Birthday Email

Happy Birthday Email

Developed by Union Works Apps

52 reviews
Price: $5.00 – $20.00 / month Free Trial: 7 days More info
  • Delight customers with an Email and discount code on their Birthday!
  • An easy to set-up, highly converting, automated email campaign
  • Increase sales and build brand loyalty at the same time

What does the Happy Birthday Email app do?

At its simplest, the app invites Customers to enter their date of birth on the Order Status Page which is the final page after Checkout. The app will then email the customer on their Birthday with a special message and an optional unique discount code.

Top Features available on all plans

Email Delivery Offset - If you'd like to send Birthday emails out before the Customer's Birthday, just specify the number of days in the settings. You can also set the time of day to send out the Birthday email!

Customisable Email Template - Need your logo dropping into the Birthday email template, no problem, just send it through and we’ll get it uploaded!

Discount Codes - You can control the following settings of the automatically generated Birthday discount code:

  • Percentage of discount

  • Type of discount

  • Expiry of the discount code

  • Collections/Products that the discount can be applied to

  • Minimum spend of the discount (ensure you’re not giving away free items)

Discount codes can either be manually defined in your store, or, the app can automatically generate a unique discount code for each customer at the time of sending the Birthday email.

Add Terms & Conditions to the email - Specify a set of T’s and C’s associated with using the discount code/promotion at the bottom of the email

Customisable Email Message - Customise the Birthday Email copy to ensure it is always on brand.

Amazing Customer Support - yep, just tell us what you need and we’re on it!

Data Export - Download a CSV of captured birthdates and email addresses for use in your existing systems.

Shopify POS - Yes that’s right, you can now ask your in-store customers for their date of birth! Worried about asking awkward questions… see Birthdate Format below!

Birthday Capture Landing Page - If you have an established customer base, direct them to the dedicated Birthday capture page in your store where they can add their Birthday e.g. https://www.kewlioo.com/apps/birthday

Klaviyo Integration - Klaviyo is a powerful reporting, segmentation and email service provider. The Happy Birthday Email app can send newly captured customer Birthdates into Klaviyo, as well as events such as when a customer has been sent their birthday email and when they have redeemed their discount code.

There’s a 7 Day free trial… why not take it for a spin

Once you install the app, we’re confident that you'll be collecting customer birthdays in no time at all. We know you’ll love it, but if you’re still not sure, take a look at some of our great reviews below.

Hopefully see you soon!

Happy Birthday Email reviews

52 reviews
  1. 5 stars (52 reviews)
  2. 4 stars (0 reviews)
  3. 3 stars (0 reviews)
  4. 2 stars (0 reviews)
  5. 1 star (0 reviews)

Over the years we've worked with most of the app developers on Shopify. Hands down, Sam has been off the charts amazing to us and helped us customize the app to fit our needs. He has taken countless hours to help us, and each of his apps are simply amazing. It's refreshing to work with developers like them. A++++ EXPERIENCE.


Good app - does exactly what it says. Good customer service.


So far I've been happy with this app. It was easy to set up and has been functioning well. It runs without us having to think about it - which is always very nice. The support is very good - great customer service. I would certainly check out their other apps in the future.


Great service! They serve customers well.


Highly recommend! Staff is very helpful also and willing to go above and beyond. Thank you Steve and team!


Works perfectly to replace a clunky manual system with our old platform. Support is super responsive as well.


Love this app! Customer service was great and quickly put our logo in the email! The day we installed it we were capturing birthdays.


great service, love the app! great service, love the app!


Holly shit,

I've been looking for something like that for ages, there is no way on Shopify to conveniently ask for customers birthdays. these guys made it..... it has around 35% CVR for me.

If you're not at least using the free version you're literally leaving money on the table.

Steve, Sam and the rest of the support team were awesome helping me figuring out everything and are open for new features and suggestions, the integration with MailChimp(soon) and Klaviyo will make you so much money.

Even if you're not sure about it, just use the free version and slowly but steady you'll see the power of this app :)


This app is incredibly easy to use and the developers are excellent communicators, willing to help with any issue, no matter how small. I would absolutely recommend this app. It makes automation of birthday emails incredibly simple, concise and straight to the point. Definitely worth every dollar.

$5.00 – $20.00 / month

Send your customers an automated Happy Birthday Email on their special day.
Custom Plans Available

7 days


  • Large
  • Thumb
  • Thumb
  • Thumb

Are you a developer? Become a Shopify Developer or submit your app.