Reward Customer Loyalty
Show customers that you care with a discount on their birthday. Reinforce your brand values and build customer loyalty
Automated Email Campaign
Within minutes your birthday email campaign will be ready to collect birthdays and reward customers with birthday discounts
Personalise the discount value, send time, subject line, messaging, logo and styling to match your store's branding
About Happy Birthday Email Discounts
Start rewarding customer loyalty with a unique birthday discount
Reward Customer Loyalty & Drive Repeat Business
Happy Birthday App enables you to drive repeat business by rewarding loyal customers with a timely birthday incentive or discount for your store.
Get up and running with our default settings or customise your subject line, email message, logo and colours to fully match your brand and start growing your birthday club today.
**Latest updates - Integrations added for Omnisend and Privy
How it Works
The Happy Birthday App allows you to collect your customers’ birthdays in three ways:
1) A Birthday Sign-up Form on your stores Thank You page (also known as the Order Status Page) which appears after every successful purchase
2) A custom Birthday Sign-up Page which you can direct previous customers to and link to in the footer of your Shopify theme
3) A Birthday Sign-up feature in the Shopify PoS (Point of Sale) app for in-store customers to provide their date of birth
If you have collected customer birthday information outside of your Shopify store, then you can also choose to import that data using our CSV (Comma Separated Value) upload feature.
Once added, your customers will receive an email from you on their birthday. You can choose to send a simple custom birthday greeting, or choose to include a unique “single usage” discount code for your store.
Our reports show that Merchants using our Happy Birthday App are achieving an average email open rate of 60%, click through rates of 10% and conversion rates of 5%.
The Benefits of Happy Birthday Campaigns?
Building strong relationships with your customers is vital to the long term success of your business. Birthdays represent a unique opportunity to get in touch with your loyal customers and offer them a great reason to revisit and buy from your store.
Happy Birthday App campaigns help:
- Increase your brand's visibility — Birthday campaigns are a great way to remind your customers of your store and your products
- Reward loyalty — Say thank you to your loyal and regular customers with a special birthday offer
- Drive repeat business — Unlike BFCM (Black Friday Cyber Monday), birthdays happen all year round and are a great way to encourage repeat business
- Improve your store's conversion rate — Our reports show that birthday email campaigns are one of the best-converting marketing campaigns available to merchants today
Connect to Omnisend, Privy, MailChimp, Klaviyo and More!
The Happy Birthday App integrates with Omnisend, MailChimp, Klaviyo, and SMSBump letting you create and send the Birthday Email or SMS messages as well as any automated follow up emails directly from your third-party email platform.
- Shopify POS,
Pricing 30-day free trial
Store up to 1,000 customer birthdays
Ready to go on install
Style campaigns to match your brand
Dedicated Birthday Sign-up Page
Works with POS
Store up to 5,000 customer birthdays
Plus all the benefits of the Base plan
Store up to 15,000 customer birthdays
Plus all the benefits of the Growth plan
Custom Plans From
Store 15,000+ customer birthdays
Plus all the benefits of the Established plan
Ideal for high traffic sites
* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.
Overall rating Based on 88 reviews
Most recent reviews
A fantastic app! No complaints at all. One of the best and easy to setup (and use) apps I've worked with. The sign-up form that gets added to the 'Thank you' page is ideal and looks seamless to the checkout design. And as an extra bonus, the customer service has been second to none (even when I had a basic question!). It's really helped add that extra bit of customer loyalty to our business. Great job guys, Thanks again.
Thanks for the great review Steven, it's good to see that your Birthday Club is growing so quickly! Look out for some new great features in the coming months!
Happy birthday works exactly as you'd hope. After about a year of using the app, I approached their Support Team to see whether the emails could be further customised for me. They've gone above and beyond to help. So impressed. Thank you to Steve and co. Keep up the great work!
Thanks for the great review Ellen, it is much appreciated and we're glad we could help! Keep up the great work you're doing on your Birthday Club!
Le Pet Luxe
I just started using this app. So far I am very happy with it. The customer support is VERY helpful and VERY polite! Very much appreciated! I look forward to continuing and growing with them.
Thanks for the great review Stéphanie, it was a pleasure helping you to set up your Birthday Club.