Happy Birthday Email Discount

Happy Birthday Email Discount

by Union Works Apps

The Happy Birthday App rewards customer loyalty with discounts

5.0 of 5 stars(78 reviews)

Reward Customer Loyalty

Say "Thank You" to your loyal customers by sending them a unique birthday email containing a “single use” discount code for your store

Re-engage loyal customers

An opportunity to engage loyal customers outside of their normal buying cycle with a discount

Customise Your Campaigns

Personalise your campaign's discount, send time, subject line, email message, logo and colours to perfectly match your store's branding

About Happy Birthday Email Discount

Start rewarding customer loyalty with a unique birthday discount

Reward Customer Loyalty & Drive Repeat Business

Happy Birthday App enables you to drive repeat business by rewarding loyal customers with a timely birthday incentive or discount for your store.

Get up and running with our default settings or customise your subject line, email message, logo and colours to fully match your brand and start growing your birthday club today.


How it Works

The Happy Birthday App allows you to collect your customers’ birthdays in three ways:

1) A Birthday Sign-up Form on your stores Thank You page (also known as the Order Status Page) which appears after every successful purchase

2) A custom Birthday Sign-up Page which you can direct previous customers to and link to in the footer of your Shopify theme

3) A Birthday Sign-up feature in the Shopify PoS (Point of Sale) app for in-store customers to provide their date of birth

If you have collected customer birthday information outside of your Shopify store, then you can also choose to import that data using our CSV (Comma Separated Value) upload feature.

Once added, your customers will receive an email from you on their birthday. You can choose to send a simple custom birthday greeting, or choose to include a unique “single usage” discount code for your store.

Our reports show that Merchants using our Happy Birthday App are achieving an average email open rate of 60%, click through rates of 10% and conversion rates of 5%.


The Benefits of Happy Birthday Campaigns?

Building strong relationships with your customers is vital to the long term success of your business. Birthdays represent a unique opportunity to get in touch with your loyal customers and offer them a great reason to revisit and buy from your store.

Happy Birthday App campaigns help:

  • Increase your brand's visibility — Birthday campaigns are a great way to remind your customers of your store and your products
  • Reward loyalty — Say thank you to your loyal and regular customers with a special birthday offer
  • Drive repeat business — Unlike BFCM (Black Friday Cyber Monday), birthdays happen all year round and are a great way to encourage repeat business
  • Improve your store's conversion rate — Our reports show that birthday email campaigns are one of the best-converting marketing campaigns available to merchants today


Connect to MailChimp, Klaviyo and More!

Happy Birthday App integrates with MailChimp, Klaviyo, and SMSBump and automatically syncs your customers and their birthday data. This allows you to create and manage your birthday campaigns and send additional follow up emails directly from your third-party email platform.

Integrates with

  • POS,
  • Shopify POS,
  • Klaviyo,
  • Mailchimp,
  • SMSBump


Pricing 30-day free trial

See all pricing options


  • Store up to 1,000 customer birthdays

  • Ready to go on install

  • Style campaigns to match your brand

  • Dedicated Birthday Sign-up Page

  • Works with POS



  • Store up to 5,000 customer birthdays

  • Plus all the benefits of the Base plan



  • Store up to 15,000 customer birthdays

  • Plus all the benefits of the Growth plan

Custom Plans From


Variable Pricing

  • Store 15,000+ customer birthdays

  • Plus all the benefits of the Established plan

  • Ideal for high traffic sites

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
5.0 of 5 stars
Based on 78 reviews

  • 5 of 5 stars
    100% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews

Sullen Art Co.

This app was so easy to install and works great...in 25 days we've had 11 purchases out of 300 sends with a 45% open rate, which is awesome considering we just started using it. Recognizing someone's birthday is as important to loyalty as converting the sale anyway.

Developer reply

March 16, 2019

Hey Ryan, thanks for the great review! We're glad to hear that the app is converting well for you. Many of our Merchants love the customer loyalty aspect of the Birthday Club, even though it is difficult to measure. Thanks again and keep up the good work!

Rhonda Lynette

I LOVE LOVE LOVE THIS APP! It's very easy to use and navigate. When I had questions the team was right there to help me in every way. I recommend this app to everyone!

Developer reply

March 12, 2019

Hey Rhonda, thank you so much for the review! It has been an absolute pleasure to help you set-up your Birthday Campaign and get it connected to MailChimp. Good luck with the re-launch!!!

Centre Stage Dancewear Ltd.

So far so good! Love the customization aspects and the quick and easy set up. I had a question along the way and the team got back to me very quickly and were very easy to communicate with.

Developer reply

March 07, 2019

Hey Melissa! Thank you so much for the review! It is much appreciated! Glad you were happy with the customisation tools. We look forward to seeing your Birthday Club flourish!