Start rewarding customer loyalty with a unique birthday discount

The Happy Birthday app enables you to drive repeat business by rewarding loyal customers with a timely birthday incentive or discount for your store.

Get up and running with our default settings or customise your subject line, email message, logo and colours to fully match your brand.

Start growing your birthday club directly from your website or POS today!

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How it Works

The Happy Birthday app allows you to collect customer birthdays in a number of different ways:

1) A Birthday sign-up form will appear on the order status page after every successful purchase where customers can enter their date of birth

2) A Birthday Sign-up Page is available for you to collect birthday sign-ups from previous customers and from new visitors to your store.

3) Our Shopify POS widget allows you to ask Customers to sign-up to your Birthday Club after a successful checkout in-store.

4) We have a MailChimp sync available so that you can collect birthdates via your existing MailChimp newsletter sign-up forms.

If you've collected customer birthdays outside of Shopify, you can choose to import that data using our data upload feature.

Customers will then receive an email from you on or before their birthday. You can choose to send a simple custom birthday greeting, or choose to include a unique “single usage” discount code for your store.

Our analysis shows that Merchants using our Happy Birthday App are achieving an average email open rate of 60%, click through rates of 10% and conversion rates of around 5%.

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The Benefits of Birthday Campaigns?

Building strong relationships with your customers is vital to the long term success of your business. Birthdays represent a unique opportunity to get in touch with your loyal customers and offer them a great reason to revisit and buy from your store.

Birthday campaigns help to:

• Increase your brand's visibility — they are a great way to remind your customers of your store and your products
• Reward loyalty — Say thank you to your loyal and regular customers with a special birthday offer
• Drive repeat business — Unlike BFCM (Black Friday Cyber Monday), birthdays happen all year round and are a great way to encourage repeat business
• Improve your store's conversion rate — Our reports show that birthday email campaigns are one of the best-converting marketing campaigns available to merchants today

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Connect to Omnisend, Privy, MailChimp, Klaviyo, SMSBump and More!

The Happy Birthday app integrates with Omnisend, MailChimp, Klaviyo, and SMSBump letting you create and send the Birthday Email or SMS messages as well as any automated follow up emails directly from your third-party email platform.