Optim Feed ‑ Facebook Catalog

Optim Feed ‑ Facebook Catalog

by OptimCommerce

Generate a Facebook Product Feed from your Shopify Products

5.0 of 5 stars(8 reviews)

Customize your feed

Get additional product information like inventory levels, weight, and product tags into Facebook using Custom Labels. Documentation include

Get automatic updates

Our system makes sure your feed mirrors your Shopify products and settings by routinely doing updates. Updates happen every 24 hours or les

Set up in under 5 minutes

Get your Shopify products into a Facebook Catalog quickly with a few clicks. Step-by-step tutorial included in the app.

About Optim Feed ‑ Facebook Catalog


  • Include Product Vendor Names in Titles.
  • Filter by collection ID to control the products included in your feed.

Featured Review

"We used three other feed apps prior, and each could not handle the number of products because they used RSS feeds. This product uses an XML style feed and handles large inventories in seconds." - Broken English Jewelry

Optim Feed vs. The Rest

  • Support for huge catalogs with 50k variants
  • Reliable XML feeds that don't time out
  • Title customizations with Product Vendors
  • Title customizations with Variant Titles
  • Simple featured image overrides
  • Ability to hide individual products from feed
  • Custom Label mapping from Product Data
  • Automatic feed updates
  • Multiple images for slideshow ads
  • In-depth tutorials and 5 minute on-boarding


Our app allows you to generate a product feed to import product information into a Facebook Catalog. Catalogs can be used for marketing efforts like dynamic product ads, responding to product views, add to carts, and purchases.

Shopify's Facebook pixel integration will allow for 3 key events: ViewContent, AddToCart, and Purchase. Each of these events will pass a product ID, which will be included in your product feed. This will allow you to respond to user events with dynamic product ads that include a product image, title, price, availability, and more.

Facebook Variables included in feed for each Shopify Variant

  • Brand: Brand of Product
  • ID: Variant ID
  • Availability: In Stock/Sold Out
  • Condition: Set to "new"
  • Price: Variant Price, unless "Compare At Price" is set and greater than "Price"
  • Sale Price: If Variant "Compare At Price" is greater than "Price", set to "Price"
  • Link: URL of product/variant
  • Item Group ID: Product ID of variant
  • Product Type: Type of Product
  • MPN: Variant SKU
  • Title: Title of Product - Title of Variant (if variant)
  • Description: Product Content
  • Image Link: URL of product/variant image
  • Additional Image Link: 10 product images in addition to main variant image
  • Shipping Weight: Weight of Variant
  • Custom Labels 0-4: Custom Mapped

Available Mappings for Custom Labels 0-4 (full documentation available in app)

  • Product Handle: The URL friendly handle of the product
  • Product Tags: Product tags in Shopify admin
  • Variant Taxable: Is the product variant set to be taxable?
  • Variant Inventory Level: The amount of inventory left for product variant
  • Variant Requires Shipping: Is product variant set to require shipping?
  • Variant Weight In Grams: The product variant’s set weight in grams
  • Variant Weight in Set Unit: The product variant’s set weight in chosen unit of weight

Media gallery


Pricing 14-day free trial

Standard Plan


  • Ability to hide any product with a tag

  • Data Mapping to 5 Custom Labels in Facebook

  • Documentation & Use Cases for Facebook Product Sets

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
5.0 of 5 stars
Based on 8 reviews

  • 5 of 5 stars
    100% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews

LFM Lingerie

I needed this app because Facebook reject my products because of my images.
I installed this app in order to be able to choose which Picture will be sent to Faceboook for dynamic retargeting.
After a small change made by the Optim Feed team, this is working perfectly !

Thanks !

Broken English Jewelry

I use this app to help me create Facebook catalog feeds for Ads and Instagram shop tagging. We used three other feed apps prior, and each could not handle the number of products because they used RSS feeds. This product uses an XML style feed and handles large inventories in seconds. We also needed customization to the app, and the developer responded and implemented our request app-wide in less than 24-hours. I highly recommend this product.

Orange Sherbet Boutique

Super wrapped with this app. Does what it needs to go. Hovhannes is an absolute legend in regards to customer service. Highly recommend this app to integrate your catalog into Facebook Manager.