Optim Feed ‑ Facebook Catalog

Optim Feed ‑ Facebook Catalog

by OptimCommerce

Generate a Facebook Product Feed from your Shopify Products

5.0 of 5 stars(12 reviews)

Customize your feed

Get additional product information like inventory levels, weight, and product tags into Facebook using Custom Labels. Documentation include

Get automatic updates

Our system makes sure your feed mirrors your Shopify products and settings by routinely doing updates. Updates happen every 24 hours or les

Set up in under 5 minutes

Get your Shopify products into a Facebook Catalog quickly with a few clicks. Step-by-step tutorial included in the app.

About Optim Feed ‑ Facebook Catalog


  • Include Product Vendor Names in Titles.
  • Filter by collection ID to control the products included in your feed.

Featured Review

"We used three other feed apps prior, and each could not handle the number of products because they used RSS feeds. This product uses an XML style feed and handles large inventories in seconds." - Broken English Jewelry

Optim Feed vs. The Rest

  • Support for huge catalogs with 50k variants
  • Reliable XML feeds that don't time out
  • Title customizations with Product Vendors
  • Title customizations with Variant Titles
  • Simple featured image overrides
  • Ability to hide individual products from feed
  • Custom Label mapping from Product Data
  • Automatic feed updates
  • Multiple images for slideshow ads
  • In-depth tutorials and 5 minute on-boarding


Our app allows you to generate a product feed to import product information into a Facebook Catalog. Catalogs can be used for marketing efforts like dynamic product ads, responding to product views, add to carts, and purchases.

Shopify's Facebook pixel integration will allow for 3 key events: ViewContent, AddToCart, and Purchase. Each of these events will pass a product ID, which will be included in your product feed. This will allow you to respond to user events with dynamic product ads that include a product image, title, price, availability, and more.

Facebook Variables included in feed for each Shopify Variant

  • Brand: Brand of Product
  • ID: Variant ID
  • Availability: In Stock/Sold Out
  • Condition: Set to "new"
  • Price: Variant Price, unless "Compare At Price" is set and greater than "Price"
  • Sale Price: If Variant "Compare At Price" is greater than "Price", set to "Price"
  • Link: URL of product/variant
  • Item Group ID: Product ID of variant
  • Product Type: Type of Product
  • MPN: Variant SKU
  • Title: Title of Product - Title of Variant (if variant)
  • Description: Product Content
  • Image Link: URL of product/variant image
  • Additional Image Link: 10 product images in addition to main variant image
  • Shipping Weight: Weight of Variant
  • Custom Labels 0-4: Custom Mapped
  • Size: Mapped to Product Option Names with "Size"

Available Mappings for Custom Labels 0-4 (full documentation available in app)

  • Product Handle: The URL friendly handle of the product
  • Product Tags: Product tags in Shopify admin
  • Variant Taxable: Is the product variant set to be taxable?
  • Variant Inventory Level: The amount of inventory left for product variant
  • Variant Requires Shipping: Is product variant set to require shipping?
  • Variant Weight In Grams: The product variant’s set weight in grams
  • Variant Weight in Set Unit: The product variant’s set weight in chosen unit of weight

Media gallery


Pricing 14-day free trial

Standard Plan


  • Ability to hide any product with a tag

  • Data Mapping to 5 Custom Labels in Facebook

  • Documentation & Use Cases for Facebook Product Sets

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

5.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    100% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews

Frank Darling

Great app, solved a major pain point we were having without having to get our dev team involved to fix a structural website issue. They went above and beyond to customize a solution unique to our product and were extremely responsive and flexible. I had previously contacted / tried similar apps with more reviews in the app store and found them clunky, slow, and inflexible. This a quick out out of the box solution that just works! Highly recommended.

Developer reply

June 18, 2020

Thank you so much! Glad we can help :)


Great APP and amazing customer service!!! Replies right away with any questions! Love APPs like this!

Developer reply

June 18, 2020

Thank you for the feedback!

Charlotte Madeline

As someone brand new to Shopify and facebook adds, this app greatly assisted me in cataloging my products (and all variants), when other apps failed. The customer service is also excellent!