Reviews (79)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
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Merchants praise this app for its seamless Shopify integration and efficient store management. It's valued for high-quality, eco-friendly European products, enhancing business value and customer trust. The app offers effortless product sourcing, smooth import, and intuitive navigation. Merchants appreciate detailed product descriptions, professional images, and marketing materials. Reliable performance, automatic order processing, quick delivery, and responsive customer support contribute to a positive experience.
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Over het algemeen tevreden.
Er worden wel geregeld verkeerde items verzonden, maar dan is ook niet perse te verwijten aan Hertwill, maar komt uit het merk zelf. Het wordt dan ook vaak keurig opgelost.
Ze beloven alleen soms wel dingen die ze niet na kunnen komen en dat is erg jammer, dat zorgt voor extra administratie vanuit ons en teleurstelling bij onze klanten.
Afgelopen maandag zouden de producten die ik een aantal weken geleden heb gestuurd verzonden worden...het werd beloofd per mail.
Je raadt het al...niets verzonden en communicatie blijft ook uit...
Bedankt voor je eerlijke review! Fijn om te horen dat jullie over het algemeen tevreden zijn.
Helemaal eens dat verkeerde items en producten die een merk niet kan leveren vervelend zijn. We blijven dit met leveranciers verbeteren, zodat het minder extra werk voor jullie oplevert.
Ook terecht wat je zegt over beloftes die niet worden nagekomen en communicatie die uitblijft. Dat is niet goed genoeg van onze kant. We zoeken dit intern uit en zorgen dat dit beter wordt opgevolgd.
We zullen ook leveranciers van het platform verwijderen als zij geen betrouwbare service kunnen leveren.
There have been stock level issues in Q4, meaning the ordered items were out of stock even though there should have been availability. This has caused harms in building the reputation for a new webhop.
However I can clearly see an improvement, which is the most important thing.
Happy to see the development, keep it up!
First of all, congrats on the strong sales.
We’re genuinely sorry for the issues you ran into. The holiday season created exceptionally high volumes. We expected a busy period, but the spike was still higher than anticipated. Credit where it’s due: you and other merchants did a great job driving sales. Some brands and suppliers struggled to keep up, which led to stock mismatches, delayed shipments, and a few fulfillment mistakes.
On pricing: brands set their own wholesale prices on Hertwill. We continuously push them to keep pricing competitive, but not all brands are there yet. Our recommendation is to work with brands where the pricing and positioning make sense for your store, and not rely purely on price competition as a selling point.
Things aren’t perfect and we won’t pretend otherwise. Reliability has improved since the holiday peak, and we’re continuing to invest in better stock syncing, clearer order visibility, and tighter brand standards.
We appreciate the honest feedback. If everything worked flawlessly, we agree it would be a 5-star partner, and that’s still the bar we’re working toward.
So far everything has worked well with Hertwill. They have amazing products and good quality images to use in my webstore and in marketing. Ordering from Hertwill was easy.
Great App, Set up is clear and easy, the products are good quality and from EUR brands only. The customer service is great and helped a lot. The tips to help to improve your business / e-commerce are nice and interesting. It is a great App and a great experience.
The only issues (but important I think for an e-Commerce) are:
- Same products from the same brands can be found online and physically at very competitive prices (sometimes cheaper than the buying price through Hertwill), it makes the pricing very difficult for my store
- The delivery costs to most EUR countries are quite high.
Thanks for the thoughtful review and kind words! Really glad the setup, support, and tips have been helpful.
You're right—pricing can be sometimes tricky. Some brands do sell directly or through other retailers at competitive prices, which is unfortunately out of our control. We’re working on improving this by helping brands better align their pricing across channels.
As for shipping costs, fair point. We're actively trying to negotiate better rates with brands and logistics partners to make it more sustainable for stores like yours. Appreciate the feedback.
I'm very happy with Hertwill. All items are sourced from trusted brands, and you have to have a credible store for some to get approved for selling the products.
They have clear communication and notifications are amazing. You're never lost.
Thanks so much for the kind words! We’re really happy to hear it’s been a good experience so far. And yep, some brands want to keep things a bit exclusive — but once you’re in, you’re in.
I have been using the Hertwill app on Shopify since it was launched on the platform, and a lot of development has taken place. Overall, I have mostly positive things to say, but I have identified at least two areas for improvement:
- The return process is poor because the customer has to print the return address label themselves. In my opinion, this is unacceptable in the digital era of 2025. For the past 1.5 years, I have received the same response—that the return process is continuously being developed—but nothing big has changed yet. I also suggested a long time ago that the return address label should be automatically included in shipments.
- Currently, Hertwill processes exchange orders as separate orders, which means that on the Shopify platform, you have to create a new order for the customer, and the distribution process functions as it does for new orders. However, Shopify also has a feature that allows exchange orders to be handled in a way where, once the return of the original product has been initiated, you can add a new product to the same "order card" after processing the return and request its distribution. However, this function does not work with Hertwill.
These two improvements would significantly ease the workload of Shopify merchants.
Totally fair points. We agree both returns and exchanges need work. We're still on it—thanks for sticking with us and pushing for better.
Jag är mycket nöjd med Hertwill, de har många bra varumärken. Dock saknar jag mer barn ytterplagg och barnskor. De är smidiga i sin hantering. Det är lätt att ladda ner produkter. Smidigt att det går att ladda ner texten på svenska, funkar dock inte alltid.
Tack så mycket! Kul att höra att du är nöjd med Hertwill och varumärkena. Håller helt med om översättningarna, och vi har nu gjort den delen mycket mer pålitlig. Vi har också lagt till många fler barnprodukter, och ännu fler är på väg!
Great service, great selection, help available! The only downside is that the stock is not always up to date.
Thanks a lot! Great to hear you like the service, product selection and support. Fair point about stock updates. We have made this more reliable, and it will always be one of our main priorities to keep improving it.
The application works really well, and orders are processed largely automatically. The ordered products have arrived to customers within the agreed timeframe. What’s especially great is how smoothly the synchronization between the online store and Hertwill works.
Thanks a lot! Great to hear orders are processed smoothly, products arrive on time and the Shopify sync is working well.
Good app so far and not to expensive.
Thanks a lot! Happy to hear Hertwill has been good so far and that the pricing feels fair.
