In Cart Upsell

In Cart Upsell

by Awesome Software

Laser targeted upsell offers in the shopping cart - no popups!

4.7 of 5 stars(161 reviews)


Laser targeted upsell offers increase your average order value. Offer the most relevant products at the perfect time in the order process.

BOOST Conversion Rate

No popups means no interruptions for your customers. No interruptions means more orders get completed - it's that simple.

Simple setup with NO CODING

Technical expertise not required! Friendly, expert help is always just an email away - we're here to help you succeed!

About In Cart Upsell

Targeted, Popup-Free Upsells

In Cart Upsell is the best upsell app because it is INSIDE your store. With NO ANNOYING POPUPS, it gently helps your customers buy more, increasing your average order value.


Our new AUTOPILOT system can automatically recommend the exact product your shopper is most likely to buy next!

New DISCOUNT Features

Works with Shopify's new and improved discount code system to AUTOMATICALLY apply a discount of your choice when shoppers accept an offer.

Advanced TARGETING Features

You can now target offers based on the shopper's LOCATION and the QUANTITY of an item in the cart. Use our brand new improved offer builder to create Buy 2 / Get 1 Free, Buy 3 / Get A Bonus and more. Our new offer builder is the BEST way to create perfectly targeted offers.

How Does It Work?

As your customers shop in your store, In Cart Upsell watches what is in each shopping cart. When they start the checkout process by going to your cart, one of the offers that you have set up gently appears, asking if they'd like to add the item to their order.

Rule #1: Don't interrupt someone who is trying to give you money.

The reason this is so effective is that it works with the shopper. It does not interrupt them and it does not throw pop-up windows in their way while they try to shop. It presents an offer that you, the store owner, know is a good fit for their purchase. You can customize your offers to any type of customer or combination of products.

A/B Testing Built In

The world's best data-driven way to improve your marketing is built right in. Create multiple versions of your offer - our system will learn which version performs best, and automatically show it to your customers.

What Kind of Offers Can I Set Up?

Using the simple offer builder, you can set up offers for any kind of purchase:

  • Offer a particular product to every customer
  • Show or hide offers based on a customer's tags
  • Offer discounted / free / BOGO products
  • Show offers only in certain countries
  • Multiple related products

The possibilities are endless - configure exactly the offer you need. Choose from eight different display themes to match the offer to the look and feel of your store.

Advanced Targeting

Create specially targeted offers just for your email subscribers, or just for your wholesalers, or just for repeat customers. Target based on customer location, cart contents, or even order amount.

What's the ROI?

See your results in real time: built-in analytics to see which offers are making you the most money.

What if I need help?

Built in tutorials guide you through the setup process, and free expert help is always available to help you succeed!

Media gallery


  • Developer website
  • Privacy policy not provided
  • (347) 565-4852

Pricing 7-day free trial



  • 1 offer can be published at a time.

  • Includes a "Powered By In Cart Upsell" link.



  • 25 Offers can be published at a time.

  • All Free plan features PLUS geo-targeting.



  • 500 Offers can be published at a time.

  • All Beginner plan features PLUS

  • A/B Testing

  • Options help enforce discount offer terms

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.7 of 5 stars
Based on 161 reviews

  • 5 of 5 stars
    88% of ratings are 5 stars
  • 4 of 5 stars
    5% of ratings are 4 stars
  • 3 of 5 stars
    2% of ratings are 3 stars
  • 2 of 5 stars
    3% of ratings are 2 stars
  • 1 of 5 stars
    2% of ratings are 1 stars

Most recent reviews

Milk Street Store

This app has helped us sell an item we're trying to get out of stock, in the past 10 days we sold 3 times the amount of the previous 10 days. It's working very quickly and showing what we can do with upsells. Not only that, the support team (Will) is fantastic and helpful.


When you create an offer, it does not allow you to select a specific product variant, only the main product! This makes the app not capable of running one of the offers that we have (currently manually coded).

Note that it also does not allow setting an actual discounted price, without creating a discount code or making a duplicate product with a different price.

Developer reply

June 23, 2019

Sorry we weren't a good fit for your needs! It actually is possible to restrict variants from being shown in offers - we can set this up for you if you need help.
The discount feature uses discount codes that could be shared because Shopify is able to enforce the rules for those discount codes. The idea is that the code can be shared because it's only valid for that combination of products. I can assist with setting that up, if you want!


Really great app. Very pleased!!

I had some technical issues (my fault). Sent an email for assistance and received almost immediate reply and detailed help. Problem was resolved and all questions answered at lightning speed!