In Cart Upsell & Cross Sell

In Cart Upsell & Cross Sell

by InCart Upsell

Targeted upsell & cross-sell offers to boost cart conversions

4.8 of 5 stars(498 reviews)


Laser targeted upsells & cross sells increase your average order value. Offer relevant products at the perfect time in the order process.

BOOST Conversion Rate

No popups means no interruptions for your customers, and more orders get completed. Upsell and cross-sell while customers are transacting.

Simple setup with NO CODING

Developer resources are not needed to install! Expert technical support is available 24/7 on chat or email - let us help to grow your sales.

About In Cart Upsell & Cross Sell

Empowering nearly 14,000 active Shopify merchants & agencies with embed up-sell and cross-sell offers on the (AJAX) cart drawer, cart page, and product pages.

Targeted, Popup-Free Upsells & Cross-Sells

Increase AOV with upsell and crosssell offers directly inside of your Shopify store. With NO ANNOYING POPUPS, help your customers buy more while they are already purchasing.

How Does It Work?

As your customers shop in your store, In Cart Upsell & Cross-Sell knows what is in the shopping cart. Upon starting the checkout process on the cart page, one of your offers that you customized during the setup process gently appears, asking the shopper if they would like to add the item to their order.

Rule #1: Don't interrupt someone who is trying to give you money.

The reason this is so effective is that it does not interrupt the shopper's purchase flow by popping up an offer window. It presents an up-sell or cross-sell offer on-page that already complements their purchase.

Advanced TARGETING Features

Target offers based on the shopper's location and the quantity of an item in the cart. Use the upsell builder to create Buy 2 / Get 1 Free, Buy 3 / Get A Bonus, and more. The best way to create perfectly targeted offers.


Automatically recommend the exact product your shopper is most likely to buy next using the AUTOPILOT feature!


Works with Shopify's discount code system to AUTOMATICALLY apply a discount of your choice when shoppers accept an upsell.

A/B Testing Built In

The world's best data-driven way to improve your marketing is built right in. Create multiple versions of your up-sell (A/B test) - automatically optimizes to the best performer, and automatically shows it to your customers.

What Kind of Upsells and Cross-Sells Can I Set Up?

Using the simple offer builder, you can set up offers for any kind of purchase:

  • Cross-sell particular products to every customer
  • Multiple related products
  • Offer discounted / free / BOGO
  • Show or hide up-sells based on a customer's tags
  • Show cross-sells for certain countries

The possibilities are endless - configure exactly the upsell you need.

Advanced Targeting

Create specially targeted cross-sells or upsell for your email subscribers, or just for your wholesalers, or just for repeat customers. Target based on location, cart content, or order amount.

What's the ROI?

See your results in real-time: built-in analytics to see which offers are making you the most money.

What if I need help?

We're here to be your extra set of eyes to ensure your success. Email or chat with us anytime!

All pricing is based on your Shopify plan!

Integrates with

  • Product Customizer,
  • Weglot,
  • Preorder Now,
  • Trackify X

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 30-day free trial

See all pricing options

Shopify Basic


  • First month FREE
  • 500 Offers
  • Geo-targeting
  • Autopilot (AI-generated offers feature)
  • A/B testing
  • Advanced discount terms

Shopify Standard


  • First month FREE
  • 500 Offers
  • Geo-targeting
  • Autopilot (AI-generated offers feature)
  • A/B testing
  • Advanced discount terms

Shopify Advanced


  • First month FREE
  • All features of Shopify Standard
  • Live onboarding support
  • Dedicated success manager support



  • First month FREE
  • All features of the Shopify Advanced plan
  • Dedicated 24/7 success manager support
  • LIVE Account set up

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.8 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    90% of ratings are 5 stars
  • 4 of 5 stars
    5% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    2% of ratings are 1 stars

Most recent reviews

Sarah Horne Botanicals

This app is fantastic. We were able to really specialise which products were shown as upsells in our cart page. The support team are amazing. No request is too much. Kevin managed to ensure the look and feel of our upsells fitted into the design of our cart page seamlessly. I can't recommend this app enough!

Developer reply

June 19, 2021

Hello to our friends from Sarah Horne Botanicals

We appreciate you leaving this honest review! Thank you so much! :-) We will let Kevin know that his efforts were greatly appreciated

-Melissa & the In Cart Upsell Support Team

London Loves Beauty

Love this app! Easy installation, great UI, and perfect, fast support if you need it. The app does what it says with the added backup of fast support, all you could ask for really. No hesitation from us recommending this 10/10 (or two thumbs up in movie speak).

Developer reply

June 19, 2021

Hello to our friends from London Loves Beauty

We are happy you love the app! We are excited to see this review and we appreciate you taking the time out to write it! We wish you and your store all the best :-)

-Melissa & the In Cart Upsell Support Team


I use this app very simply (basic version) but it does the job and the support I received recently was excellent. Thank you!

Developer reply

June 19, 2021

Hello to our friends from Nutcessity

Thank you for leaving us this awesome review! We are happy the app is helpful to you! :-) We appreciate you!

-Melissa & the In Cart Upsell Support Team