by Shopify

Run better Facebook ads

4.3 of 5 stars(1520 reviews)

Get help with marketing

Hire Kit, your own marketing employee, to help find the right shoppers and drive more sales.

Turn Facebook visits into sale

Easily create Facebook ads, including dynamic retargeting campaigns, that show ads to those most likely to buy.

Find your Instagram audience

Get in front of millions of Instagram users who are looking to discover new products.

About Kit

Kit is the extra set of hands you’ve been looking for to help with marketing your store. As your FREE virtual employee, Kit will recommend the marketing activities most likely to drive sales.

With a few quick messages to Kit using Shopify Ping or SMS, you can create a discount code and promote it, start a retargeting campaign to bring visitors back to your store, send thank you emails to customers, and much more!

Exclusive to Shopify merchants, Kit helps small business owners overcome three big challenges:

  1. No time to learn or execute marketing
  2. No budget to hire a marketing expert
  3. No experience in online advertising to drive traffic and make sale

Kit isn’t just another marketing app. Kit is a proactive, artificially-intelligent assistant that you’ll talk to everyday, who’s on call 24/7, working whenever you are and even when you aren’t.

Kit looks at your products, visitors, and customers to make informed recommendations for your next marketing move.

Kit is an official Facebook Marketing Partner for small business. Kit helps you manage your Instagram and Facebook ads, email marketing, and social posts to drive sales and grow your business—all for free.

The return on investment you get from Kit will be in the sales you make and the time you save by having Kit handle your marketing.

Here's what Kit can do for you:

  • Set up Facebook dynamic ads and retarget shoppers most likely to buy
  • Build lookalike audiences to ensure the best targeting for your ads
  • Create Facebook and Instagram ads that drive sales
  • Post Facebook updates to drive customer engagement
  • Send personalized 'thank you' emails to generate repeat purchases
  • Create and promote discount codes to acquire and retain customers
  • Generate quick reports to provide insights on sales and marketing performance

Kit also works with other Shopify apps. When you connect to compatible apps, you power-up Kit to complete even more tasks that will help you manage and market your store.

  • Customer Reviews by Yotpo—Use customer reviews to drive more sales
  • SEO Manager by venntov—Appear more often when customers search on Google
  • Kit Karts by ShopPad—Increase sales by ensuring customers return to purchase items
  • Modalyst—Source and add new inventory to your store with one click
  • Retail Ready Photos by Pixc—Get professional photo editing for your product images
  • and many more

Integrates with

  • Facebook,
  • Instagram,
  • Customer reviews by Yotpo,
  • SEO Manager by Venntov,
  • Kit Karts by ShopPad

See the app in action

Explore how the app works in an example store.

View example store

Media gallery

Works with


See all pricing options

External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.

Free to install

For ads that you run on Facebook or Instagram using Kit, you will be billed directly through your Facebook ad account

4.3 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    74% of ratings are 5 stars
  • 4 of 5 stars
    7% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    4% of ratings are 2 stars
  • 1 of 5 stars
    11% of ratings are 1 stars

Most recent reviews


Apps does what is supposed to do at it's best, effective retargeting campaigns. Got a token issue with Facebook and Dan from customer care solved it brilliantly and fast.

Yonca Güler

I was extremely excited to use Kit for efficient digital marketing purposes. So when I set up everything and was ready to connect, I was informed that the app isn’t available in Turkey (as most of the apps!). Paying the same prices as everybody else but not being able to use half of the offered apps on this platform really makes me question my decision with choosing Shopify as my commerce platform.

Developer reply

January 19, 2021

Hi there Yonca Güler

Thank you for reaching out to us and giving your feedback. I really do apologise for this issue but as you can understand there are somethings that are simply out of our control.

Saying that I do have a potential work around. If you use an iPhone then you will be able to download Shopify Ping from the Apple App Store, here is a link:

You will then be able to communicate with Kit using Shopify Ping.

If you have any other questions or issues then please do reach out to our dedicated Customer Success Team, our email is:

Wishing you the very best


it would be nice, if i also could use it in my language.
so only can use automaic E-Mail?
A great App, but only english.

Developer reply

January 15, 2021

Hi there Weberei24

Thank you for reaching out to us and giving your feedback. Hearing feedback first hand is the only way we can improve our offerings.

In this case I do have some work arounds. If you were to log into your Kit dashboard, then go to Adjustments< Then ads and posts, there you will be able to turn off all the content in English and then make the content you want in your own language. Just as an FYI, this will be the content that will accompany your ads.

Also, if you go back to Adjustments once again and then to Thank You Emails, there you will be able to edit the body of your thank you Email to your own language.

I hope this makes sense but if you have any other questions then please do reach out to our dedicated Customer Success Team. Our email is:

Wishing you the very best,