CDP, Marketing & Attribution

Actionable Marketing Insights with Multi-touch Attribution

Get the true view into your ad spend performance with first-party data-based multi-touch attribution. Attribute your ecommerce orders to the right media source Get daily visibility into your overall orders, attributed orders, and how each marketing channel contributed to the sale.

Expedite growth and gain visibility into performance System of record for your marketing performance management. Get complete visibility into the performance of all your media sources including SEO, Search, Social, Email, Display, Referral, etc in a single view.

Assess the value of your Facebook ads Get view-through attribution with patent-pending technology to understand the full impact of your Facebook advertising spend. With all the changes to third-party cookies, It's more important than ever to have a reliable data solution in place that can provide real click-through attribution data for Facebook View-Through Ads.

Accurate and Actionable insights With third-party cookies getting booted out, and iOS14 update taking away mobile ID (IDFA), performance measurements from your ad publishers are highly probabilistic and over-reported. Get real insights into your ad spend performance to help make the right decisions.

Recommendations based on real consumer data Get actionable recommendations based on insights from your data e.g. which marketing channel may have opportunities that are not fully exploited.

Customer 360° Platform with Patent-Pending Identity Resolution Improve the efficiency of your digital marketing team with data and insights you can trust.

Track first-party consumer data with confidence With data privacy at the center stage, marketers need the ability to tackle third-party cookie demise and iOS 14 and 15 updates. Our first-party tracker collects your online and offline consumer data across all touchpoints and is not impacted by the cookie apocalypse.

Comprehensive first-party data-based identity graphs Resolve unknown and known consumer identifiers associated with your consumers across your website, mobile app, CRM, E-commerce, email marketing platforms, or ad platforms. Our first-party data collection tag and patent-pending cross-device ID resolution tech help you identify more of your site visitors and build richer profiles. Integrate your consented second and third-party data to enrich profiles.

Unlock your customer data with a customer 360 view Your Marketing, Analytics, Customer Support, Finance, and Legal; all work from a unified understanding of your customers. And, you can seamlessly integrate all your systems easily with pre-built integrations into the most popular e-commerce platforms and solutions.

Get GDPR/CCPA Compliant With Self-Serve Privacy Portal