Live Shopping & Video Streams

"Livestream Shopping" or "Live Shop on Shopify" lets you sell through Live Video Shopping and engage with your buyers in real-time. It helps brands and store owners to offer improved product experience, Shoppertainment, and Real-time 2-way communication to buyers, eventually leading to more product sales.

Brands can promote their products during Live Shopping Shows and record them to drive engagement and sales later on as well.

All this buyer engagement and interaction happens right within your online Shopify store via our Live Shopping App.

Here is why Shopify Businesses love Live Shopping:

Key Features

• "Live Shop" page for your store
• In-show Products Promotion, Product Spotlight, and Add-to-Cart
• Live HD Video for amazing buyer experiences with Product Demos, Unboxing, Complementary Content, etc
• Live Chat with Pinned Messages, and Reactions for the audience
• Broadcaster App for Hosts to go Live - You, your Employees, Influencers, etc
• Production Dashboard - For store admins to manage shopping shows
• Live Chat moderation
• Shopping Show Analytics
• Leverage recordings for post-live engagement and sales

Generate more sales

• Present a face of your brand and connect Live with your buyers, at scale
• Live shows can be for whatever content you can leverage for Sales: Product demonstrations, New launches, Customer connects, Collaborations, Shoppertainment, Complementary content, etc
• Showcase your Brand and bring In-store experiences online
• Host these sessions yourself, or get them hosted by Influencers, brand advocates, employees, or anyone who can be impressive and talk well about your products.
• Make these live shopping shows popular via your Marketing Channels on Instagram, Facebook, etc
• Quicken purchase decisions of your buyers

What’s in for you?

• Boost your sales during Live shopping shows
• Improved conversion rates
• Increased session time and repeat visits
• Gather real-time analytics during shows
• Post-event metrics and KPIs to analyze sales
• Better Product Experience & Customer mindshare
• Lowered Customer Acquisition Cost (CAC)

Components

3 components for successful live shopping:

• Shopify App for Buyer experiences
• Production Dashboard for creating and managing shopping shows
• Broadcaster Apps for hosting shopping shows

What’s coming up?

• Multilingual support
• Sales and Commerce Analytics
• More Customizations & Settings for merchants
• Exclusive Pricing for Shopify Plus and Enterprise customers
• Simulcasting and other features

Exclusive Support

• Personalized demos to help you begin
• Rolling out new features and iterating existing ones time to time
• Refer to Help Center, eBooks, Blogs, and Tutorials to get started effortlessly