Loop Subscriptions App

After using Loop Subscriptions across multiple stores, I can confidently say it's one of the most frustratingly stagnant platforms on the market. What started with potential has turned into a case study in missed opportunities and complete lack of innovation.

Zero Customization, One-Size-Fits-None

Loop sells the idea of being flexible and Shopify Plus-friendly, but in reality, it's rigid, bloated, and overly reliant on basic templates. The lack of front-end customization options makes it near impossible to create an experience that feels native to your brand. You want a modern flow? Forget it. You’ll be stuck wrestling with limitations that shouldn’t exist in 2025.

No Real Retention Tools – Just Wishful Thinking

While other platforms are actively building retention mechanics like personalized win-back flows, smart pause/skip incentives, or tailored reactivation offers, Loop is still pitching "skip a month" like it's a game-changer. There’s no strategic churn management, no dynamic rewards, no real ownership over how you keep your customers engaged. They give you a calendar and a prayer.

Painfully Behind the Curve

The e-commerce landscape is moving fast, and Loop just isn’t keeping up. Their competitors are miles ahead, offering advanced analytics, deep integrations, and retention-first thinking. Loop, meanwhile, acts like it’s 2021 – and even then, it would’ve been average at best.

If you’re running a serious DTC brand and care about owning your subscriber journey, Loop isn’t the tool. It’s an outdated, cookie-cutter solution in a space where innovation actually matters.

We were using a larger subscription provider before, and Loop proved to blow it out of the water. Subscriptions are our lifeblood, so we wanted to partner with someone that treated it as such. The thing that stood out to me the most was Loop's support. They have an incredible support system that made migration, optimization and ongoing testing easy, seamless and awesome. From their CSMs to their implementation they did a fantastic job introducing our brand to Loop. The features were the other thing that stood out. Their features are better or similar to more expensive subscription platforms. The only thing I wish could be changed are the Flows feature. We have multiple products that need to be swapped and setting those up are a pain, but they did the legwork for us, so it made switching so much easier. Amazing platform, fair pricing and amazing founder. Can't do any better than that, and honestly I just wish we switched sooner.

Loop has been fantastic. When we decided to go headless, we searched for a subscription service with a robust API, knowing we had big plans. Loop has exceeded our expectations. Their customer service is outstanding, and their tools are state-of-the-art. Recently, I built an entire headless frontend, and when a customer checks out, I can use a single placeholder product, tap the Loop API to turn it into a bundle, and even adjust the subscription start date, among other features. Our success manager works US hours and is incredibly helpful and resourceful. Loop empowers its team to assist customers in completing critical projects consistently and on time. I highly recommend checking them out. We did, and we’re thrilled with the results—we’re here to stay.

We switched to Loop several months ago after being with another subscription platform for a couple of years (and had one issue after another..) and we are SO happy with Loop! Migration and onboarding process was delivered in an exceptional manner from all the Loop's team members involved which we are very thankful for. Customer service - attention and speed of reaction to all the requests we had so far is really top-notch. App's interface is SUPER user-friendly for both - customer and our (admin) sides. Highly recommend!

We’ve recently started using Loop, but so far it’s been smooth sailing!

1. There's a ton of inbuilt flexibility for subscription mechanics and automated flows.

2. Backend support from the Loop team has been fantastic

3. Can't stress this enough but value proposition is superb compared to other subscription app alternatives in the market

Great onboarding experience, supported the whole way plus have a Slack channel for help with anything. Simranjeet has been amazing.

Was on recharge before and it sucked. This is cheaper and better.

We have rapidly growing B2B categories and needed a way to encourage subscriptions amongst our customers, who are mostly business owners. Moving over to Loop was the best decision I have made in a long time. The platform is robust, beautiful, and flexible, and the migration process of existing subscriptions was smooth. Also, the available out-of-box integrations for loyalty programs are also more than sufficient. The support team is very attentive and supportive. Shoutout to Shivam for a spectacular onboarding and a wonderful integration process.

Amazing value for the money. Versatile software with exceptional onboarding and support. We came to Loop to help us grow our subscription program, and based on early results it's looking like we're going to see substantial growth. 5/5 stars.

The app itself is great, functionality is perfect and reporting is great. And then they have superstar support. Possibly the best and most attentive support I've ever received from an app. The team have been so incredibly helpful and speedy with everything from set-up to customisation and integration. Can highly recommend!

We've had a great experience with Loop Subscriptions! The app itself is well-designed, easy to use, and provides valuable data that helps us manage and optimize our subscription program. The analytics and insights have been particularly helpful for understanding customer behavior and retention.

Beyond the functionality, their customer service has been outstanding—responsive, knowledgeable, and always willing to help. Anytime we've had a question or needed support, their team has been quick to assist.

Highly recommend Loop Subscriptions to any business looking for a reliable and feature-rich subscription management solution!